/R E P E A T -- VIDEO B-ROLL AVAILABLE VIA CNW - Pepsi MAXimizes Canada's Super Bowl XLVI Experience/

TORONTO, Feb. 2, 2012 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY: Building on its long and proud tradition of Super Bowl advertising, today PepsiCo Beverages Canada unveiled details about a 30-second PEPSI MAX spot that will air on Sunday's CTV broadcast. This year, Canadians will be treated to a commercial titled "Interview". The ad presents a humorous account of three 20-something buddies secretly working together to land one of them a job. By sending in a decoy to wreak havoc with the prospective employer in the most outrageous way, the group ensures that the job is secured for their buddy.

In Quebec, Super Bowl fans will see a 30-second PEPSI MAX commercial entitled "La Ville MAX", in which a young Quebecer witnesses the chaos that Pepsi MAX creates with its great taste and zero calories. 

In the US, PEPSI will air an epic 60-second comedic spot featuring Grammy Award-winning music legend Sir Elton John and The X Factor winner, Melanie Amaro. Titled "Kings Court", captures

Amaro performing a contemporized version of RESPECT for John who is cast as the "King of Rock".  With epic PEPSI scale, the commercial ends with a twist and the tagline, "Where there's Pepsi, there's music". The spot will be available for viewing in its entirety to Canadian consumers on February 03.


  • 30-second PEPSI MAX "Interview" Super Bowl commercial
  • B-Roll of behind-the-scenes of PEPSI "King's Court" Super Bowl commercial with Elton John
  • Full 60-second King's Court commercial to be available Friday, February 3rd at 9:00 AM EST

WEB Video Preview and Download link:


TIME OF POSTING:  B-Roll and 30 second spot available now: 60 second spot available at 9:00 AM EST

DATE OF POSTING:  B-Roll and 30 second spot available now: 60 second spot available February 3rd

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact video@newswire.ca for access.


Shauna Simons / Matt Juniper
905=949-8255 x232 / x225
shauna@praxispr.ca / matt@praxispr.ca

For assistance with Video On-Demand, please contact CNW at video@newswire.ca or (416) 863-5612.

CNW Video On-Demand http://cnw.pathfireondemand.com provides free, secure and easy-to-use broadcast quality material direct from our website to accredited journalists worldwide.

This material is offered for free and unrestricted news use.

Video with caption: "Video: Behind the scenes B-roll of Pepsi's Super Bowl commercial with The X Factor winner Malanie Amaro and Sir Elton John.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120203_C9124_VIDEO_EN_9591.mp4&posterurl=http://photos.newswire.ca/images/20120203_C9124_PHOTO_EN_9591.jpg&clientName=PEPSICO%20CANADA&caption=Video%3A%20Behind%20the%20scenes%20B%2Droll%20of%20Pepsi%27s%20Super%20Bowl%20commercial%0D%0Awith%20The%20X%20Factor%20winner%20Malanie%20Amaro%20and%20Sir%20Elton%20John%2E&title=PEPSICO%20CANADA%20%2D%20VIDEO%20B%2DROLL%20AVAILABLE%20VIA%20CNW%20%2D%20Pepsi%20MAXimizes%20Canada%27s%20Super%20Bowl%20XLVI%20Experience&headline=VIDEO%20B%2DROLL%20AVAILABLE%20VIA%20CNW%20%2D%20Pepsi%20MAXimizes%20Canada%27s%20Super%20Bowl%20XLVI%20Experience

Video with caption: "Video: This Pepsi MAX ad will be featured on the Canadian broadcast of Super Bowl XLVI ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120203_C9124_VIDEO_EN_9592.mp4&posterurl=http://photos.newswire.ca/images/20120203_C9124_PHOTO_EN_9592.jpg&clientName=PEPSICO%20CANADA&caption=Video%3A%20This%20Pepsi%20MAX%20ad%20will%20be%20featured%20on%20the%20Canadian%20broadcast%0D%0Aof%20Super%20Bowl%20XLVI%0D%0A%0D%0A&title=PEPSICO%20CANADA%20%2D%20VIDEO%20B%2DROLL%20AVAILABLE%20VIA%20CNW%20%2D%20Pepsi%20MAXimizes%20Canada%27s%20Super%20Bowl%20XLVI%20Experience&headline=VIDEO%20B%2DROLL%20AVAILABLE%20VIA%20CNW%20%2D%20Pepsi%20MAXimizes%20Canada%27s%20Super%20Bowl%20XLVI%20Experience

Video with caption: "Video: This Pepsi MAX ad will be featured on the USA broadcast of Super Bowl XLVI ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120203_C9124_VIDEO_EN_9593.mp4&posterurl=http://photos.newswire.ca/images/20120203_C9124_PHOTO_EN_9593.jpg&clientName=PEPSICO%20CANADA&caption=Video%3A%20This%20Pepsi%20MAX%20ad%20will%20be%20featured%20on%20the%20USA%20broadcast%20of%0D%0ASuper%20Bowl%20XLVI%0D%0A&title=PEPSICO%20CANADA%20%2D%20VIDEO%20B%2DROLL%20AVAILABLE%20VIA%20CNW%20%2D%20Pepsi%20MAXimizes%20Canada%27s%20Super%20Bowl%20XLVI%20Experience&headline=VIDEO%20B%2DROLL%20AVAILABLE%20VIA%20CNW%20%2D%20Pepsi%20MAXimizes%20Canada%27s%20Super%20Bowl%20XLVI%20Experience


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