/R E P E A T -- SWEA 2010 Annual Conference to focus on branding strategies
for Southwest Ontario/

OTTAWA, June 1 /CNW Telbec/ - Business leaders and the heads of universities and colleges from across the region are gathering with municipal leaders under the Southwest Economic Alliance (SWEA) tent this week to explore new, more assertive branding for the region and its economy.

The occasion is SWEA's fifth annual Assembly. The goal is to better position the region's competitive standing nationally and internationally by engaging all of the region's economic players in this strategy.

One of the highlights of the Conference will be the release of a business attitudes survey conducted for SWEA by Harris/Decima chairman Allan Gregg.

This year's meeting is jointly hosted by the County of Middlesex and the City of London.

    WHAT:   Media Availability and photo opportunity SWEA Annual
            Conference 2010

    WHEN:   8:00 - 8:45 a.m. EDT, Friday, June 4

      -  SWEA Chair, Stratford Mayor Dan Mathieson, Middlesex County Warden
         Joanne Vanderhayden & London Mayor Anne Marie DeCicco-Best Media
         availability 8:00 - 8:15
      -  Opening Ceremonies photo opportunity 8:30 - 8:45

    WHERE:  London Convention Centre, 300 York Street, London, ON

For Conference media accreditation, please contact Grant Hopcroft, Director of Intergovernmental and Community Liaison, City of London, tel.: 519 661-2500 x0939, or by email at ghopcrof@london.ca.


For further information: For further information: Massimo Bergamini, (613) 290-5317 or by e-mail at mbergamini@interchangepa.com

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