TORONTO, July 1, 2014 /CNW/ - What is photogenic, patriotic and celebrity all at once? The obvious answer is 421 Canadians coming together to break the GUINESS WORLD RECORDS™ record for the most Selfies taken in one hour. This Canada Day, with the help of Degrassi star Melinda Shankar, Skittles made it happen – and it was selfie heaven.
On the shores of Lake Ontario, amongst Canada Day celebrations bursting with national pride, Shankar posed for Selfies with fellow Canadians at a rate of five per minute to break the record and make Canadian history. "I am pleased to officially declare that Canadians, with the help of Skittles, have successfully broken this Selfie record," said Philip Robertson, an adjudicator with GUINNESS WORLD RECORDS. "On Canada's birthday, these Canadians gave their country the gift of a world record. That's a pretty sweet present."
Canadian Selfie enthusiasts lined up patiently for their chance to be part of the historic record attempt and help break a world record in Canada, on Canada Day. "I love my fans' passion for a good Selfie," said Shankar, "and I was so excited to help Skittles capture the Selfie spirit and make Canadian history."
Canadians who couldn't be part of the record breaking can still continue to taste the patriotic red and white rainbow by visiting SkittlesSelfie.ca and uploading a Selfie which they can 'Skittles' and share on Twitter and Facebook with the hashtag #SkittlesSelfie.
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley's world-famous brands - including Extra®, Excel®, Orbit®, Doublemint®, and 5® chewing gums, as well as confectionary brands Skittles®, Starburst®, Altoids® and Life Savers® - create simple pleasures for consumers every day. With operations across 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to faces around the globe. The country is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated. For more information, visit www.wrigley.com and www.mars.com.
Image with caption: "A rainbow of 421 patriotic Canadians pose for a Selfie with Degrassi star, Melinda Shankar to help Skittles break the Guinness World Records for the most Selfies taken in one hour on Canada Day. (CNW Group/Wrigley)". Image available at: http://photos.newswire.ca/images/download/20140701_C2875_PHOTO_EN_4055.jpg
Image with caption: "Degrassi star Melinda Shankar and a proud Canadian help Skittles break the Guiness World Records for the most Selfies taken in one hour, making history on Canada Day. (CNW Group/Wrigley)". Image available at: http://photos.newswire.ca/images/download/20140701_C2875_PHOTO_EN_4056.jpg
For further information: about the Skittles Selfie program, contact: Bria Weaver, Harbinger, [email protected], (416) 960-5100 ext. 292