Retailer committed to selling only sustainable seafood products by end of 2013
MONTREAL, Sept. 6, 2012 /CNW Telbec/ - Provigo, a member of the Loblaw group, the country's largest buyer and seller of seafood - together with Alexandra Cousteau, National Geographic Emerging Explorer, filmmaker and granddaughter of Jacques Cousteau - join sustainable seafood advocates/leaders from the Marine Stewardship Council (MSC) and WWF and high school students for a lively debate on the issues facing our oceans today and some of the possible solutions.
|What:||A special event to kick-off a national "Oceans for Tomorrow" in-store campaign to raise consumer support for sustainable seafood. Moderated by K (Karine Lanoie-Brien), four defenders of the ocean come together to answer: What is the next priority in the fight for sustainable seafood? Whose responsibility is it?|
|| As the world population grows so does the demand for seafood. With rising demand comes a larger toll on fish stocks and on marine life as a whole.
There has been such a decline in the amount of fish in our ocean that one third of the world's commercial fisheries have collapsed. Research shows it's not too late but to reverse the damage we have to make changes now.
Provigo, a member of the Loblaw group is aware of the stakes, working with global conservation organizations to encourage responsible fishing methods and implementing consumer events to help drive awareness and education.
In 2009, Loblaw made a commitment to sell only sustainable seafood products by the end of 2013; Visit: www.oceansfortomorrow.ca.
|| Alexandra Cousteau, National Geographic Emerging Explorer
Nicolas Guichoux, Regional Director, Europe, MSC
Marie-Claude Lemieux, Regional Director, Quebec, WWF
Melanie Agopian, Sr. Director, Seafood Sustainability, Loblaw Companies Limited
|When:||September 11, 2012|
|9:45 a.m. - Media registration|
|10:00 a.m. - Panel discussion and Q&A with high school students|
|10:50 a.m. - Media interview opportunities|
|11:30 a.m. - Customer meet and greet with Alexandra Cousteau|
|President's Choice Cooking School|
|2925 Rachel St E, Montréal|
About Provigo, a member of the Loblaw group
With its 400 stores located across Québec, Provigo, a member of the Loblaw group, is part of Canada's largest food retailer. It operates four major banners in Québec, Provigo®, Maxi®, Maxi & Cie® and Loblaws®, and, including its affiliate and franchised stores, provides employment to close to 30,000 people, making it one of the largest private sector employer in the Province.
SOURCE: Provigo, member of Loblaw group
For further information:
If you would like to attend, arrange interviews or require additional information please contact:
O : 514 395-0375 p. 235
C : 514 974-5562
E : [email protected]
Jade Lavallée Labossière
O : 514 395-0375 p. 224
C : 514 349-9090
E : [email protected]