/R E P E A T -- On Toque Tuesday, see how far a toque can go!/

TORONTO, Feb. 3, 2015 /CNW/ - Raising the Roof's 18th Annual Toque Campaign takes place on February 3rd. Canadians across the country are encouraged to purchase a toque or socks in support of long-term solutions to homelessness.

Together, let's support 235,000 homeless Canadians, and see how far a toque can go!

What can I do on Toque Tuesday?

On Tuesday February 3rd, we encourage you to visit the Partner Agency event in your community and buy a toque or pair of socks in support of long-term solutions to homelessness. We also invite you to JOIN THE CONVERSATION! Share your #toqueselfie on Facebook, Twitter and Instagram using #ToqueTuesday, #rtrtoque, and @RaisingtheRoof.

Where can I purchase my toque/socks?

From morning to night, volunteers from 50 community Partner Agencies across the country will take to the streets, shopping malls and transit hubs, encouraging passers-by to purchase toques and socks. A complete list of locations and contacts can be found here and an event listing is available. Toques and socks can also be purchased online.

What items are available?

This year, we have you covered from head to toe! Several different toque and sock designs are available. Please visit the website for more information.

Where does the money go?

Since 1997, Raising the Roof's Toque Campaign has generated nearly $4 million for community Partner Agencies working towards lasting solutions to homelessness. With 80% of the net proceeds benefiting community agencies across the country and 20% supporting Raising the Roof's national homelessness initiatives, toque purchases are making a real difference in the lives of thousands of Canadians each year.

A big THANKS to…

… Our National Partners - the Canadian Traffic Network, Intact Financial Corporation, and Paul Davis Systems - for their incredible support of the Toque Campaign and Toque Tuesday events. We also thank our community Partner Agencies, volunteers, and supporters who each year make a difference in the lives of people experiencing homelessness.

About Raising the Roof 

Raising the Roof provides strong and effective national leadership on long-term solutions to homelessness through partnership and collaboration with diverse stakeholders, investment in local communities, and public education.

SOURCE Raising the Roof

Image with caption: "Raising the Roof Logo (CNW Group/Raising the Roof)". Image available at: https://photos.newswire.ca/images/download/20150203_C9615_PHOTO_EN_43361.jpg

For further information:

For more information, visit: www.raisingtheroof.org


Caitlin Boros
Marketing and Communications Coordinator, Raising the Roof
(416) 489-2848

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