/R E P E A T -- Media invite - 2nd edition of the Natrel Latte Art Challenge/

Who will be crowned champion of the Challenge?

MONTRÉAL, Sept. 1, 2016 /CNW Telbec/ - Natrel is delighted to invite members of the media to attend the Natrel Latte Art Challenge, taking place from September 3 to 5, at the Clock Tower Quay in the Old Port of Montréal, as part of the YUL EAT Festival. The program will include a high-calibre competition, along with introductory workshops on latte art to learn the secrets of creating barista-worthy coffees at home!

The Challenge will welcome the province's greatest latte art specialists, who will compete before a jury composed of five of the world's top baristas. Natrel Latte Art Challenge spokesperson Pénélope McQuade will host the second edition of this festive cultural event.

Festivalgoers will also have the opportunity to meet New York portrait artist and judge Michael Breach, who will create stunning coffee foam portraits of the public, starting at 2 p.m., before the semi-final and final rounds of the Challenge get under way. Following the official competition, starting at 3 p.m. on September 5, the public is invited to attend various workshops, unique in Quebec, given by world-leading latte art specialists. Participants will have the chance to perfect their latte art technique, so they can impress family and friends with professional-quality coffees!



Natrel Latte Art Challenge 2016


Semi-finals – Saturday, September 3, 3 p.m.

Finals – Sunday, September 4, 3 p.m.

Latte art workshops – Monday, September 5, 3 p.m.

Complete program:



Clock Tower Quay in the Old Port of Montréal

Participants (available for interviews):

Simon-Pierre Caron, Caffè In Gamba, Montréal

Vivian So, Muru Crêpe, Brossard

Xavier Girard, Café 8 oz., Montréal

Fabrice Tedeschi Hautcoeur, La brûlerie Rousseau, Québec

Patrick Grealish, Régine Café, Montréal

Matthew Shefler, Le Petit Dep, Montréal

Simon Aubin, Saint-Henri Micro-Torréfacteur, Québec

Maxime Robillard, Noble Café, Verdun

Alberto Navarro, Bistro Kàapeh Espresso, Sherbrooke

Cédryck Mimault, Frenco Comptoir Café, Laval

Spokespersons and jury (available for interviews):

Pénélope McQuade, spokesperson and Challenge host

Julie Audet, Grand Winner of the 2015 Latte Art Challenge

Benjamin Put, judge and jury president, 2014, 2015 and 2016 Canadian champion / third-place finisher at the 2016 World Barista Championship 

Hidenori Izaki, Japanese champion / 2014 World Barista Champion

Caleb Cha, 2015 World Latte Art Champion (Australia)

Charlotte Malaval, 2015 and 2016 French champion / fifth-place finisher at the 2016 World Barista Championship

Michael Breach, master latte art barista from the United States


Social networks: #NatrelArtLatte 


About Natrel
As a leader in the dairy industry, Natrel is a modern and committed national brand that likes to innovate and set trends. With its range of products, strategic associations and newly opened Milk Bar by java u, Natrel allows consumers to enjoy an enthusiastic and delicious dairy life. Natrel is a symbol of quality, and it recently topped the list of the most trusted dairy brand in Canada in the 2015 Peter B. Gustavson national study by the University of Victoria. Natrel is a source of pride for the 3,473 member-owners of Agropur Cooperative, which offers an extensive line of brands, including Oka, iögo and BiPro.



For further information: Marc-Antoine Farly, Morin Public Relations, marc-antoine@morinrp.com, 514 289-8688, ext. 238, 438 822-2515

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