Pizza Nova President, Domenic Primucci dons disguise and goes undercover. Tune into the W Network Thursday, March 14 at 9p.m. ET/PT
TORONTO, March 12, 2013 /CNW/ - President of Pizza Nova, Domenic Primucci, goes undercover on W Network's Undercover Boss Canada, as the company ramps up the celebration of its 50th Anniversary. While in disguise in his own stores, Primucci gains a fresh perspective on Pizza Nova - and the possible challenges the company faces by growing their chain of franchises.
In the series Undercover Boss Canada, Canadian CEOs disguise themselves and infiltrate their own unsuspecting workforce. Each episode sees a prominent executive go on an emotional and eye-opening journey from the top office to the ground level, for the betterment of the company, their employees, and themselves
"I've been making pizzas since I was a kid, I was born into this business, founded by my father and his brothers" says Domenic Primucci. As Pizza Nova, celebrates its 50th birthday, he thinks "...It's a perfect time to work undercover, remind myself what it's like to be in our stores every day, to see what's changed for better or worse, as we continue to grow and look toward our next 50 years."
Undercover Boss Canada featuring Pizza Nova airs Thursday, March 14 at 9 p.m. ET/PT on W Network.
About Pizza Nova
Founded in 1963, Toronto-based Pizza Nova is a family-operated business with over 125 locations in Southern Ontario. Lauded for their community work, they specialize in fresh toppings, serving over 4 million pizzas annually, and offer a wide range of menu items including salads, lasagna, panzerotti, Veal & Porchetta sandwiches, their famous BBQ Back Ribs and now the Focaccia Barese™. Pizza Nova locations offer delivery, pickup, online ordering and some sit-down service. Visit www.pizzanova.com
Image with caption: "Tune into W Network, Thursday March 14 at 9p.m. ET/PT to watch Pizza Nova's President get pushed to his limits with Undercover Boss Canada. (CNW Group/Pizza Nova)". Image available at: http://photos.newswire.ca/images/download/20130314_C4276_PHOTO_EN_24482.jpg
SOURCE: Pizza Nova
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