MONTREAL, Oct. 30, 2013 /CNW Telbec/ -
Speech title: Birks, the return!
Monday, November 4, 2013
Noon - 2 p.m. (speech at 1 p.m.)
1145, Union avenue, Montréal
Maison Birks is a leading retailer with 30 stores located in most of Canada's major urban areas. Founded in 1879, this iconic brand became Canada's number one retailer, designer and manufacturer of high-end jewellery, watches and gifts.
Jean-Christophe Bédos is the President and CEO of Birks Group Inc. since April 2012. After 25 years of successful experience following a distinguished career at legendary luxury brands such as Cartier and Boucheron, he has embraced the challenge to transforming Birks into an international leader in the world of prestige jewellery. He would like to share with you his long term strategy, the new brand architecture and corporate identity of this Canadian iconic institution.
Birks has been a household name in Montreal and in the rest of Canada for nearly 135 years, and it remains the reference in terms of quality and prestige for consumers and connoisseurs across the country. While attesting to its rich history, the new corporate identity rejuvenates Maison Birks' brand proposition, and allows Canadians to discover Maison Birks in all its purity. This is an historic moment for the Company.
With a significant number of new jewellery collections, including its bridal collections made of Canadian diamonds, a new store concept proposes a welcoming environment where clients can admire closely the creations, in a refreshing, modern and inspiring décor.
We hope to have the pleasure of welcoming you to this most interesting luncheon presentation.
SOURCE: Canadian Club of Montreal
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