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/R E P E A T -- Media advisory - Friends of the Canadian Cancer Society visit a mammography clinic/ Français


News provided by

Canadian Cancer Society, Quebec Division

Nov 23, 2013, 06:30 ET

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Eight out of ten cases of breast cancer occur in women aged 50 and above.

Women between the ages of 50 and 69 are invited to get a free mammogram screening every two years. However, of a million women eligible for the Quebec Breast Cancer Screening Program (PQDCS), 400,000 do not get a mammogram.

MONTREAL, Nov. 22, 2013 /CNW Telbec/ - Mammography is the only proven screening tool: the breast cancer mortality rate has fallen by 40% over the past 25 years and it's partly because of the early detection of the disease.

WHAT: Launch of the Canadian Cancer Society's Thingamaboob campaign
 
WHEN: 
Saturday, November 23, 2013
10:30 a.m.
 
WHERE:  

Québec Breast Cancer Screening Program (PQDCS) designated screening centre - Clinique Léger & associés
1851, Sherbrooke East, 3rd floor (corner of Cartier Street)
Montreal
 
WHO:  The following women will be present:
  • Miriam Leroux, diagnostic radiology technician, and Dr Suzanne Drouin, radiologist at the Léger & associés mammography clinic, will explain how a mammogram is done and the follow-up conducted
  • Suzie Lamoureux, woman registered with the PQDCS who was diagnosed with breast cancer after she had her first mammogram
  • Lise Dion, spokesperson for the CCS's Thingamaboob campaign, who will unveil a second comedy video clip to encourage women to get a mammogram
  • Suzanne Dubois, Executive Director, CCS - Quebec Division
  • Jacinthe Hovington, Director, Cancer Prevention and Health Promotion, CCS - Quebec Division

The Thingamaboob is an original and effective educational tool created by the CCS to promote mammograms. To date, more than 100,000 Thingamaboobs have been sold, and last year, a first video clip starring Lise Dion and friends was viewed more than 300,000 times. Info: thingamaboob.ca

 

Image with caption: "Canadian Cancer Society, Quebec Division (CNW Group/Canadian Cancer Society, Quebec Division)". Image available at: http://photos.newswire.ca/images/download/20131123_C9567_PHOTO_EN_33738.jpg

SOURCE: Canadian Cancer Society, Quebec Division

André Beaulieu, Senior Advisor, Public Relations
Canadian Cancer Society, Quebec Division
514 217-8327 or 514 393-3444, [email protected]

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Canadian Cancer Society, Quebec Division

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