/R E P E A T -- Media Advisory - Exclusive Photo & Interview Opportunities - Mountain Dew® Presents Interactive NBA All-Star Weekend Experience/

Media & VIP Preview Featuring Mountain Dew athletes, NBA All-Stars and Emerging Canadian Artist Emmanuel Jarus

TORONTO, Feb. 11, 2016 /CNW/ - Mountain Dew® will showcase its inaugural plans as an official NBA partner to deliver a damn good time throughout NBA All-Star 2016, at a media and VIP preview held on Feb. 12.

Technology, art, music and basketball will come together at the afternoon preview event, which will provide a sneak peek at the weekend experience that is open to all basketball fans Feb. 13 and 14.

Media are invited to this exclusive event to join NBA players and artists to demo the event's marquee activation, "Court Vision, An Interactive Virtual Reality Art Experience" using Tilt Brush, Google's emerging virtual reality application that lets you paint in three-dimensional space. The media event will also celebrate the first DEWxNBA TV commercial. "Make an Introduction," features NBA All-Stars Russell Westbrook, Jimmy Butler as well as rising star Julius Randle, and will air for the first time in Canada and the U.S. during NBA All-Star.

On Saturday and Sunday, fans will be able to have a similar experience, when the experience opens to the public. Fans can meet and watch Mountain Dew athletes and NBA All-Stars, and emerging American and Canadian artists, who will make live appearances and basketball-inspired 3D art through Tilt Brush.

Mountain Dew is unleashing a number of interactive and energizing activations in and outside of Toronto during All-Star Weekend. For a complete list, media can review the full press release here: http://www.newswire.ca/news-releases/mountain-dew-presents-interactive-nba-all-star-experience-568460391.html


Friday, February 12, 2016

3 p.m. to 6 p.m.



Artscape Sandbox

301 Adelaide Street West

Toronto, ON M5V 2E8



·  150 VIPs including NBA athletes Isaiah Thomas and Noah Vonleh

·  Toronto mural and street artist Emmanuel Jarus

·  Beats by MICK


Media & VIP Preview

Mountain Dew 2016 NBA All-Star Weekend Experience

(Light food and beverages will be served; media event attendees must be, 19 years of age or older)

Media Exclusive on Friday Feb. 12 from 3-6 p.m.

Open to the public on Saturday and Sunday

Visit www.mountaindew.com/nba for more details


SOURCE Mountain Dew

For further information: Please RSVP and confirm interest in athlete appearance times and interviews: Karen Krugel / Stephanie Kovacs, PRAXIS, karen@praxispr.ca / stephanie@praxispr.ca, cell: 416-559-9200 / 905-929-7557

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