/R E P E A T -- Industrial Alliance to Hold an Investor Day in Toronto on
June 15, 2010/

QUEBEC CITY, June 9 /CNW Telbec/ - Industrial Alliance Insurance and Financial Services Inc. will be holding an Investor Day for the institutional investment community on Tuesday, June 15, 2010, from 8:30 a.m. to 12:30 p.m. (ET) at the MaRS Collaboration Centre, 101 College Street, Toronto, Ontario. The event will be hosted by Yvon Charest, President and Chief Executive Officer. Mr. Charest and other members of the senior executive team will give presentations on the Company's operations.

Those who are unable to attend the event can listen to the presentations and ask questions in real time via conference call by dialling 1 800 269-0310 (toll-free). A recording of the conference will be available for a period of 30 days starting at 2:30 p.m. on Tuesday, June 15, 2010. To listen to the conference call recording, dial 416 626-4100 or 1 800 558-5253 (toll-free) and enter access code 21460574.

The conference will also be webcast on the Internet through a live audio feed with synchronized slides and viewers will be able to email their questions. A link to the webcast will be available through the Company's website at www.inalco.com, in the Investor Relations section under Events and Presentations/2010 Investor Day. The webcast recording will also be available on the Company's website for a period of 180 days after the conference.

    
    AGENDA

    -------------------------------------------------------------------------
    8:30 - 8:35 a.m.         Welcome                    Jacques Carrière
                                                        Vice-President
                                                        Investor Relations

    8:35 - 9:15 a.m.         Strategic Review           Yvon Charest
                                                        President and CEO

    9:15 - 9:45 a.m.         Business Growth:           Normand Pépin
                             Building on a Strong Core  Executive Vice-
                                                        President
                                                        Retail Sectors

    9:45 - 10:15 a.m.        United States:             Michael Stickney
                             New Avenues for Growth     President
                                                        IA American Life
                                                        Insurance Company

    10:15 - 10:30 a.m.       Break

    10:30 - 11:00 a.m.       Mutual Funds:              David Scandiffio
                             Building Investment Fund   President
                             Scale Through Diverse      IA Clarington
                             Distribution Channels      Investments Inc.

    11:00 - 11:30 a.m.       Investments:               Michel Tremblay
                             Conservative Investment    Executive Vice-
                             Philosophy and Good        President
                             Quality Investments        Investments

    11:30 a.m. - 12:15 p.m.  Actuarial and Accounting   Denis Ricard
                             Issues                     Senior Vice-President
                                                        Business Development
                                                        (Outgoing Appointed
                                                        Actuary)

    12:15 - 12:30 p.m.       Conclusion                 Yvon Charest
                                                        President and CEO

    12:30 - 1:30 p.m.        Lunch
    -------------------------------------------------------------------------
    

All documents about the conference will be available on the Company's website at www.inalco.com, in the Investor Relations section, under Events and Presentations/2010 Investor Day.

About Industrial Alliance

Founded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company that offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services. The fourth largest life and health insurance company in Canada, Industrial Alliance is at the head of a large financial group, which has operations in all regions of Canada, as well as in the United States. Industrial Alliance contributes to the financial wellbeing of over three million Canadians, employs more than 3,500 people and manages and administers over $60 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is among the 100 largest public companies in Canada.

For further information: Jacques Carrière, Vice-President, Investor Relations, Office: [phone], cell: [phone], [email protected]; www.inalco.com