TORONTO, May 11, 2015 /CNW/ - arrive alive DRIVE SOBER® launched its 27th annual sober driving campaign at the Ornge Hangar at Toronto's Billy Bishop Airport, with new messages – including some specific to the summer season.
The 27th campaign features a new video Public Service Announcement (PSA) with an Ornge Critical Care Flight Paramedic who emphasizes that they don't want to pick you up this summer season. A new radio spot with Champion Curler Glenn Howard also talks to the summertime – and the importance of planning a safe ride home "before you crack open a cold one on the patio".
"With summer right around the corner and the first long weekend coming up, getting the message out is timely", said arrive alive DRIVE SOBER President Tom Burmaster. "We thank everyone for remembering what's at stake, and for planning a safe ride home: Choose Your Ride".
"Ornge is very excited to partner with arrive alive DRIVE SOBER on their annual sober driving campaign," says Dr. Andrew McCallum, President and CEO of Ornge. "There are still a number of crashes we respond to that are related to impaired driving. We want to emphasize the importance of sober driving and planning ahead."
Those in attendance at the launch previewed the new messages and saw demonstrations of the impacts of alcohol and drugs on an individual's system.
arrive alive DRIVE SOBER gratefully acknowledges 30+ sponsors and supporters of arrive alive DRIVE SOBER this year: Ministry of Transportation Ontario, The Beer Store, SmartServe Ontario, CAASCO, Glenn Howard, Patricia Jaggernauth, Kim Mitchell, RIDE Checks, Spirits Canada, White Lioness Media, Ornge, Ontario Paramedic Association, Toronto Emergency Measures Services, Trojan One, Pirate Radio, Lonesome Pine Studios, Street Seen Media, TTC, GO Transit, Vesuvio's Pizzeria and Spaghetti House, Original's Bar, the Unicorn Public House, Murray Newbigging Funeral Home, Hailo, Diamond Taxi, TAXIGUY, Cancel Winter, Ontario Provincial Police, Toronto Police Service, the "Arrive Alive Troupe", Corporate Makeovers, and broadcasters across Canada!
Join us at 10:00 a.m. on Tuesday May 12th to launch arrive alive 27 at the Ornge Air Ambulance Hangar; Billy Bishop Airport, Toronto Island
SOURCE arrive alive DRIVE SOBER
For further information: Anne Leonard, Executive Director, www.arrivealive.org, @drivesober; 416-485-4411