/R E P E A T -- Free Video B-Roll available via CNW - Canadian innovation spawns first-of-its-kind heart health probiotic, proven to lower "bad" cholesterol/

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TORONTO, May 28, 2013 /CNW/ -The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:  Canadian-led research into the human microbiome—otherwise known as the 'gut'—has led to the discovery of a new, natural approach for cholesterol management. Cardioviva is a probiotic supplement that is clinically proven to reduce LDL ("bad") cholesterol and help maintain healthy cholesterol levels in adults. It comes at a time when 40% of Canadians have high blood cholesterol, a risk factor for heart disease. Currently, scientific and public health leaders around the world are putting significant effort into better understanding the microbiome, and Cardioviva represents a Canadian breakthrough in this field while illustrating an important new role for probiotics. Cardioviva is the first probiotic supplement that's been shown to move a recognized marker for disease (cholesterol), and it brings to light the fact that gut health can contribute to heart health.


  • Dr. Mitchell Jones: Microbiome expert and Cardioviva CSO
  • Ryan Jones: Cardioviva CEO
  • Dr. Chris Mohr: Nutrition Expert

SHOT LIST: Inside the Cardioviva lab (Montreal): research equipment; Dr. Mitchell Jones at work with research team; Cardioviva bacteria strain (closeup); Dr. Mitchell Jones and Ryan Jones of Cardioviva; visuals from news conference/announcement at MaRS Discovery District in Toronto.

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TIME OF POSTING:  Available now
DATE OF POSTING:  05/28/2013
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Sherry Lawlor, LexPR Canada, 416-574-0405 or slawlor@lexpr.com

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Video with caption: "Video: Canadian innovation spawns world's first heart-health probiotic, proven to lower "bad" cholesterol. ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130529_C2961_VIDEO_EN_27211.mp4&posterurl=http://photos.newswire.ca/images/20130529_C2961_PHOTO_EN_27211.jpg&clientName=The%20Winning%20Combination&caption=Video%3A%20Canadian%20innovation%20spawns%20world%27s%20first%20heart%2Dhealth%20probiotic%2C%20proven%20to%20lower%20%22bad%22%20cholesterol%2E%20%0D%0A&title=THE%20WINNING%20COMBINATION%20%2D%20Free%20Video%20B%2DRoll%20available%20via%20CNW%20%2D%20Canadian%20innovation%20spawns%20first%2DOF%2DITS%2DKind%20heart%20health%20probiotic%2C%20PROVEN%20TO%20lower%20%26quot%3BBAD%26quot%3B%20cholesterol&headline=%2FR%20E%20P%20E%20A%20T%20%2D%2D%20Free%20Video%20B%2DRoll%20available%20via%20CNW%20%2D%20Canadian%20innovation%20spawns%20first%2Dof%2Dits%2Dkind%20heart%20health%20probiotic%2C%20proven%20to%20lower%20%26quot%3Bbad%26quot%3B%20cholesterol%2F

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