Agency named AOR for Canada's first team-buying site
TORONTO, Feb. 14, 2012 /CNW/ - TeamBuy.ca, the wholly Canadian social group-buying site that utilizes team-buying power, giving users the benefit of buying in bulk without actually having to, has named DDB Canada its public relations agency of record (AOR). DDB Canada's Toronto office will start work immediately on a brand building PR campaign to raise awareness, increase membership and merchant involvement, and to help launch future TeamBuy apps and products.
"TeamBuy is a Canadian company that DDB is proud to partner with," says Melanie Johnston, SVP managing director, DDB Canada, Toronto. "We look forward to putting our creative problem solving skills to the test to elevate the TeamBuy brand in a crowded and competitive category, and help TeamBuy.ca become Canada's #1 group buying site in the eyes of consumers and merchants alike."
DDB Canada was named AOR following a competitive pitch process involving six other agencies last fall.
"After meeting with several agencies, we felt the strongest connection with the team at DDB Canada and knew they were the best agency partner to foster a long-term relationship with," says Ghassan Halazon, CEO, TeamBuy.ca. "We were impressed by DDB's creative thinking and their strong strategic insight into our category. Plus their level of enthusiasm to help champion TeamBuy matched our own passion for the brand."
DDB Public Relations will be implementing a PR program in early March for TeamBuy.ca, which will be followed by mass, digital and social elements later this summer.
TeamBuy.ca is a Canadian team-buying website that launched in Toronto in 2009. The site secures impressive savings by using team-buying power, giving users the benefit of buying in bulk without actually having to. With the goal to become one of Canada's top online shopping destinations, TeamBuy.ca offers features that range from the hottest lifestyle and home décor products to travel and spa packages, self-improvement workshops to dinner experiences. Considered a trusted city guide that introduces TeamBuyers to only the finest that their city has to offer, TeamBuy.ca is available in over 20 major cities and local regions across Canada. TeamBuy.ca has grown rapidly since 2009, cultivating relationships with thousands of diverse merchant partners, expanding to offer mobile and Facebook ecommerce apps and generating over $100,000,000 in savings for their members.
About DDB Canada
DDB Canada (www.ddbcanada.com is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB (digital), Karacters Design Group, Rapp Canada (direct and CRM), Radar DDB (social media), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).
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