TORONTO, Aug. 30, 2013 /CNW/ - Yonge-Dundas Square transforms into a digitalized tech haven thanks to CinemaNow™, a leading digital movie and television show service offering Canadians instant access to new release movies and TV shows. CinemaNow will be showcasing its suite of applications, including the newly launched Disc-to-digital service that gives customers the ability to transfer select DVD movies into digitalized formats for viewing anytime, anywhere.
In the evening, Star Trek will have a heavy presence alongside CinemaNow and will feature an out-of-this-world costume contest and free screening of Paramount's Star Trek Into Darkness, one week before it launches onto blu-ray and DVD.
|When:||Tuesday, September 3, 2013|
| 11:00 a.m. - 12 noon EST: Official media event launching CinemaNow's Disc-to-digital service in Canada
11:00 a.m. - 7:30 p.m.: CinemaNow demos and giveaways, including Star Trek collectibles
7:30 p.m. - 8:00 p.m.: CinemaNow's Star Trek costume contest. Prizes will be awarded to the best dressed, including a 47" LG Smart HDTV(LN5750, worth $1,150) and hundreds of dollars in CinemaNow credit.
8:30 p.m. - 11:00 p.m.: Free screening of Star Trek Into Darkness. Seating provided on a first- come, first served basis. Standing room available.
|Who:|| All ages, Trekkies encouraged
CinemaNow spokesperson available upon request
|Where:||Yonge-Dundas Square, Toronto|
Photo and video opportunities:
- Consumers winning hourly prizes from CinemaNow, including Star Trek swag
- Dressed-up Trekkies participating in costume contest
- Hundreds watching the free screening Star Trek Into Darkness
Launched in Canada in 2011, CinemaNow™ is a digital movie and television service offering instant access to an extensive library of premium video content for rental or purchase, including new release movies and TV shows with no subscription required. Through the service, customers can seamlessly access content on more than 1,000 Internet-connected and mobile devices, including TVs, PlayStation 3, Xbox 360, blu-ray disc players and PCs from multiple major manufacturers. In 2013, CinemaNow partnered with UltraViolet to give customers greater access to digital movies, anytime, anywhere. CinemaNow also offers the Disc-to-digital service, where customers can transfer select physical DVD movies into a digital form. www.cinemanow.com
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