TORONTO, Feb. 9, 2016 /CNW/ - Distributing your carefully crafted content through a news wire service can greatly increase the reach and performance of your news release and messaging. However, the challenge that faces content marketers and PR professionals today is; which news wire service provider is the best fit for your brand and your corporate objectives?
A recently published CNW whitepaper discusses how you should go about choosing a wire service provider. Prior to considering any news wire provider, you need to set your objectives and define your audience. You need to know who you are targeting and why.
This whitepaper from CNW, Buyer's Guide: News Release Service Providers, looks at each of the below questions in detail and explores why you need to ask each of these questions, prior to making any provider decisions. These answers to these important questions will differentiate news wire service providers and will highlight which one can meet your needs and help you achieve your strategic goals.
- How many media outlets does the provider reach?
- Are the media outlets that the provider reaches, relevant to my company and industry?
- Does the provider help me reach my target audiences in social media?
- Does the service meet my specific online needs?
- Does the wire provider offer any additional services to help support and amplify the results generated by my campaigns, and maximize my communications investment?
- Is pricing customizable?
- How can I measure the results generated from my communications efforts?
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
SOURCE CNW Group Ltd.
Image with caption: "Buyer's Guide: News Release, Content Distribution & Promotion Providers (CNW Group/CNW Group Ltd.) (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20161013_C5949_PHOTO_EN_795280.jpg
For further information: Media Contact: Melissa Meyer, Communications Assistant, [email protected]