SUMMER CAMP IS PEAK TIME FOR HEADLICE INFESTATIONS
ONE IN EVERY 14 CANADIAN HOUSEHOLDS WITH CHILDREN HAD AT LEAST ONE
INFESTATION IN PAST 12 MONTHS
TORONTO, June 12, 2012 /CNW/ - The following B-Roll is available at the listed times and coordinates:
DATE OF FEED:
Wednesday, June 13
TIME OF FEED:
11:00 am - 11:30 am EDT
TELESAT C-BAND U/L
Downlink Freq: 3820 Vertical
Health Canada has approved NYDA®, a new and revolutionary pesticide-free
treatment for head lice, for adults and children aged two years and
older. NYDA kills head lice, eggs and larvae by asphyxiation in 58
seconds and has a proven efficacy rate of 97.2%. Most existing
treatments contain pesticide that does not kill all the eggs, leaving
them to cause recurring infestations.
B-roll footage includes:
Interview with Dr. Jeff Donovan, dermatologist specializing in diseases
of the hair and scalp
Interview with Nirmala Fernandes, mother of child who had recurring head
lice infestations prior to treatment with NYDA
Doctor examining child's hair and scalp for head lice
Animation of head lice infestation, egg laying, and NYDA mode of action
STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:
Norma Meneguzzi Spall, HealthComm — (416) 209-1216
British Columbia: Ellen Woodger, HealthComm - (416) 483-2358
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at email@example.com or (416) 863-5612.
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SOURCE HealthComm Inc.
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CNW VIDEO SERVICES, TORONTO (416) 863-5612