/R E P E A T -- Activate Aurora ready to launch major campaign to make Aurora "Canada's Most Active Community"/

AURORA, ON, Sept. 2, 2016 /CNW/ - Activate Aurora is set to launch a major, town-wide campaign on September 18 that will boldly declare Aurora's intent to become Canada's Most Active Community. Aurora will issue a challenge to the rest of the country to follow the same path.

Activate Aurora began in 2014 when a group of almost 40 community leaders, spearheaded by Sport Aurora, came together to discuss collaborative ways to combat an alarming increase in sedentary lifestyles. Following the declaration of 2015 as the Year of Sport in Aurora and formation of the Mayor's Task Force on Physical Activity, the Town of Aurora and Activate Aurora have worked to create awareness for the benefits of healthy physical activity at all ages and stages of life. Now, with the assistance of the Ontario Trillium Foundation, Activate Aurora is launching a 3-year campaign to increase and measure the town's collective activity level by involving schools, early childhood educators, parents, sport organizations, community groups, municipal recreation providers and seniors associations.

The Ontario Trillium Foundation (OTF) is an agency of the Government of Ontario, and one of Canada's largest granting foundations. With a budget of over $136 million, OTF awards grants to some 1,000 projects every year to build healthy and vibrant Ontario communities.

Find out more at www.beactiveaurora.ca or by calling 289-221-5763.


Activate Aurora Campaign Launch Event


Sunday, September 18, 2016

Doors open: 12:30 p.m. |  Official Presentation: 1 p.m. to 2 p.m.

Sports and fitness demonstrations: 2 p.m. to 3 p.m.


Aurora Family Leisure Complex (NEW LOCATION)

135 Industrial Parkway North, Aurora, Ontario L4G 4C4


SOURCE Activate Aurora

For further information: Media contact: Jackie Cousins, 416-543-7700, jackie@jdcmgt.ca

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