MONTREAL, Sept. 11, 2012 /CNW Telbec/ - Michaels, North America's largest art and crafts supply retailer, will simultaneously open the doors of seven brand new locations in Quebec on Friday, September 14 at 10 a.m. Gatineau, LaSalle, Lachenaie, Saint-Jean-sur-Richelieu, Saint-Jérôme, Vaudreuil-Dorion, and Laval will all play host to exciting grand openings!
Michaels lives up to its slogan "Tout pour vos projets créatifs" by offering an extensive range of products that can't be found anywhere else. From jewelry making, scrapbooking, and cake decorating supplies to custom framing services, seasonal decorations, and more, Michaels stores - which average 20,000 sq. ft. each - carry over 35,000 unique products that are sure to inspire Quebecers.
The Michaels team is confident about its market potential in Quebec. "We've been working for three years to bring this exciting project to life. We're pulling out all the stops to make it a success, and we're sure our unique selection tailored to the Quebec market will be a hit," said Tom Making, president of Michaels Canada. "It's the first time Quebec crafters will have access to such an incredible selection in a single location!"
"We've decided to make a grand entrance by opening all seven stores at once, and our employees are raring to serve their first customers. Our shelves are fully stocked, so it's really just a question of cutting the ribbons and opening our doors to kick things off," added Guy Boisvert, regional manager for Eastern Canada.
A creative ambassador just for Quebec!
Earlier this month, Michaels proudly named Micheline Petit winner of Quebec's craft ambassador contest launched online in June. Micheline will assume her duties starting today, and will attend the grand opening of the LaSalle store this Friday at 10 a.m.
Air Miles partnership
Michaels Quebec stores are proud to partner with Air Miles in a natural extension of its existing relationships with other stores across the country. As a result, Quebec shoppers will earn double points on Michaels purchases of $40 or more for each of the two weeks following the grand openings.
Irving, Texas-based Michaels Stores, Inc. is North America's largest specialty retailer of arts, crafts, framing, floral, wall décor and seasonal merchandise for the hobbyist and do-it-yourself home decorator. The company currently owns and operates more than 1,070 Michaels stores in 49 states and Canada, and 136 Aaron Brothers stores, and produces 11exclusive private brands including Recollections®, Studio Decor®, Bead Landing®, Creatology®, Ashland™, Celebrate It®, Art Minds®, Artist's Loft®, Craft Smart®, Loops & Threads® and Imagin8™. For more information visit www.Michaels.com.
Images can be captured in all the stores on Friday, September 14th 2012, from 10 am to 12 pm. Interviews are also possible on demand.
To have a look at the most recent video with Brigitte Lafleur, click here: http://youtu.be/j6Azg0vttT0
For further information:
or interviews request, please contact:
Martine Venne, 514-286-2145, ext. 228 or 514-704-5624
Émilie Sénécal, 514-286-2145, ext. 245 or 514 978-8773