MONTREAL, Oct. 19, 2016 /CNW Telbec/ - The most recent Vividata survey results show once again how hugely popular Le Journal de Montréal, Le Journal de Québec and 24 Heures are with readers. These findings reveal that the three dailies attract a grand total of 4 million readers every week1. More than one out of two people (55%) in Quebec choose Le Journal de Montréal, Le Journal de Québec or 24 Heures as their source of news on the platform of their choice (print, web and mobile)1. Moreover, Le Journal de Montréal is the leading newspaper in the province while Le Journal de Québec is the most widely read newspaper in its market.
Le Journal de Montréal reaches 3.2 million readers every week!
Le Journal de Montréal reaches 3.2 million readers every week across all platforms, which is 1.1 million more readers than La Presse1. In addition, Le Journal de Montréal remains Quebec's Number 1 daily, and its Saturday edition is clearly more popular than La Presse's with more than twice as many readers2. The print edition of Le Journal de Montréal has achieved growth throughout the week: it is up 11% on weekdays, up 8% on Saturday, and up 3% on Sunday3. Meanwhile, the Saturday edition of La Presse has lost 22% of its readership3. These data support once again Le Journal de Montréal's decision to maintain its print edition at the centre of its business model.
Le Journal de Québec, still Number 1 in Quebec City, 7 days a week!
These survey results show that Le Journal de Québec has successfully retained its leadership position in Quebec City, seven days a week, with nearly 32% more readers than Le Soleil4. Le Journal de Québec reaches 44% more readers on multiple platforms than Le Soleil on weekdays, 22% more on Saturday, and 22% on Sunday5. Le Journal de Québec also reaches 63% of executives and professionals and 60% of households with an annual income of $100,000 or more, making it the most widely read daily in Quebec City among these two demographic targets so sought after by advertisers4.
Le Journal de Montréal and Le Journal de Québec, innovative digital media
Thanks to their various digital platforms, Le Journal de Montréal and Le Journal de Québec have positioned themselves as true leaders in new media in Quebec. By attracting nearly 3.3 million unique visitors a month6 – an all-time peak since their web sites were launched – Le Journal de Montréal and Le Journal de Québec have demonstrated that they are innovative digital media. As for the J5 mobile application, it remains as popular as ever with more than 360,000 downloads7.
24 Heures reaches 1.1 million readers every week
Free daily 24 Heures reaches 1.1 million readers every week across all platforms8. The print edition of 24 Heures is pursuing its growth in the Montreal market with 44,000 more readers9. 24 Heures attracts 322,000 readers aged 18 to 34 years (29% of readers), making it a perfect resource for reaching Millennials. 24 Heures is just as effective at reaching Allophones (index 162) and students (index 104)8.
"These results show that our brands have been able to innovate and keep our readers engaged. Also, these findings show how immensely popular our brands are with readers, making them Quebec's favourite sources of news and information. More and more readers love to read us and explore diverse and captivating content on the platforms of their choice. As for our advertisers, they benefit from high-performance advertising vehicles able to target market segments like never before," says Lyne Robitaille, Senior Vice-President, Newspapers, Quebecor Media Group.
Le Journal de Montréal, Le Journal de Québec and 24 Heures take this opportunity to express their warmest thanks to their 4 million readers and loyal advertisers for these excellent results.
About Quebecor Media Group newspapers
Quebecor Media Group newspapers include Le Journal de Montréal, Le Journal de Québec and 24 Heures, available in print and digital versions. Quebecor Media Group newspaper content can be read on all digital platforms, including online at journaldemontreal.com, journaldequebec.com, and journaldemontreal.com/24heures and on the Journal de Montréal and Journal de Québec free customizable J5 mobile application.
1Vividata Q2 2016, Province of Quebec, 12+, 5/7-day cumulative, print, web, mobile
2Vividata Q2 2016, Province of Quebec, 12+, print version only
3Vividata Q2 2016 vs Q4 2015, Province of Quebec, 12+, print version only
4Vividata Q2 2016, Quebec City CMA, 12+, 7-day cumulative, print, web, mobile
5Vividata Q2 2016, Quebec City CMA, 12+, print, web, mobile
6comScore, Canada, Media Metrix Multi-Platform, August 2016
7Google Play, iTunes, September 2016, JDM and JDQ
8Vividata Q2 2016, Montreal CMA, 12+, 5-day cumulative, print, web, mobile
9Vividata Q2 2016, Montreal CMA, 12+, 5-day cumulative, print version only
SOURCE Quebecor Media Group
Image with caption: "Logos: Le Journal de Montréal, Le Journal de Québec, 24 Heures (CNW Group/Quebecor Media Group)". Image available at: http://photos.newswire.ca/images/download/20161019_C6902_PHOTO_EN_799607.jpg
For further information: Véronique Mercier, Vice-President, Communications, Quebecor Media Group & Groupe TVA inc., C. 438-390-0876, [email protected]