Coca-Cola Canada supports local activities to inspire youth across
Quebec to lead active lifestyles through grants totalling nearly
MONTREAL, Dec. 18, 2012 /CNW Telbec/ - From Kung Fu to speed skating to
yoga and hip hop dancing, Sogo Active is inspiring Quebec teens to
become more active year-round. Sogo Active, a program presented by
Coca-Cola Canada in collaboration with ParticipACTION, has provided
nearly $383, 000 in grants and contributions to 555 local and
provincial organizations, and motivated more than 11,000 youth to
become more physically active.
"The grants provide opportunities for communities to have access to
creating youth-centred programs," says Kelly Murumets, President and
CEO of ParticipACTION. "Through this private/not-for-profit
partnership, we are able to inspire thousands of teens to increase
their physical activity levels and provide youth with access to
facilities, equipment or other support needed to get active."
Coca-Cola Canada has partnered with ParticipACTION, the national voice
of physical activity and sport participation, to develop Sogo Active.
Sogo Active is a $5 million, five year national youth active living
program that has supported over 2,800 community organizations and more
than 30,000 youth, ages 13 to 19, across Canada to take up some form of
physical activity. Using a "by youth, for youth" approach, the program
works to inspire teens to incorporate physical activity into their
day-to-day lives and connect them to local community organizations.
"Promoting a balanced and active lifestyle is a key component of our
commitment to building sustainable communities," says Robert Fleury,
Vice President, Eastern Canada, Coca-Cola Refreshments Canada. "We can
accomplish more by working together with partners like ParticipACTION,
than we can working alone."
Quebec organizations looking for grant information are encouraged to
About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people
in more than 50 facilities, including seven production facilities,
across Canada. We offer a wide variety of non-alcoholic brands; these
beverages include sparkling soft drinks, still waters, juices and fruit
beverages, sports drinks, energy drinks, coffees and ready-to-drink
teas. We're proud to offer some of the most popular brands in Canada
including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®,
PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada
is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd.
ParticipACTION is the national voice of physical activity and sport
participation in Canada. Originally established in 1971, ParticipACTION
was re-launched in 2007 to help prevent the looming inactivity crisis
that faces Canada. As a national not-for-profit organization solely
dedicated to inspiring and supporting healthy and active living for
Canadians, it works with its partners, which include sport, physical
activity, recreation organizations, government and corporate sponsors,
to inspire and support Canadians to move more. ParticipACTION is
generously supported by Sport Canada. For more information, visit www.participACTION.com.
SOURCE: Coca-Cola Canada
For further information:
For more information or to schedule an interview, please contact:
Christina De Toni
Coca-Cola Refreshments Canada
(514) 739-1188 ext. 223