Quebec personalities who led the way in solidifying the public's trust in 2014

Denis Coderre, Guy Laliberté, France Charbonneau, Céline Dion and Pierre Bruneau head the list of personalities who most gained the trust of Quebecers in 2014, according to a survey conducted by the Institute for Trust in Organizations (ICO) in collaboration with IPSOS.

MONTREAL, May 21, 2015 /CNW Telbec/ - With the opening today of the International Summit on Trust in Organizations, the ICO is pleased to present the results of a survey conducted in collaboration with IPSOS on the Quebec personalities who made the biggest contribution to building the public's trust in their respective sectors last year.

"Today, there are 10 times more stories of corruption than of behaviours that build trust, and that is truly a shame," states Donald Riendeau, Chief Executive Officer of the ICO. "We felt it was important to use this survey to identify and recognize the personalities who help strengthen trust, because it is so vital to our society. We also made it the basis for the title of this year's Summit: Becoming trust-building leaders."

Survey results
The Web omnibus survey of 500 respondents, representative of the Quebec population, was conducted by IPSOS between April 15 and 20, 2015. For each category, respondents were asked to choose one personality among a choice of 20 in answering the following question: "As you think back to 2014, who among the following personalities would you say made the biggest contribution to improving the public's trust in his or her sector of activity?"

• Personalities in the political sector: Denis Coderre (18%), Régis Labeaume (11%), Justin Trudeau (10%), Pierre-Karl Péladeau (9%) and Thomas Mulcair (9%)
• Personalities in the business sector: Guy Laliberté (22%), Marc Bergevin (14%), Geoff Molson (13%), Danièle Henkel (10%) and Caroline Néron (7%)
• Personalities in the public sector: France Charbonneau (23%), Michael Sabia (18%), Diane Lemieux (10%), Claude Castonguay (8%) and Louise Roy (6%)
• Personalities in the arts and culture sector: Céline Dion (12%), Xavier Dolan (11%), Véronique Cloutier (9%), Guylaine Tremblay (9%) and Martin Matte (8%)
• Personalities in the information and media sector: Pierre Bruneau (14%), Paul Arcand (13%), Mario Dumont (12%), Sophie Thibault (8%) and Guy A. Lepage (7%)
• Personalities in the philanthropic and social sector: Pierre Bruneau (28%), Pierre Lavoie (16%), Serge Savard (9%), Isabelle Gaston (8%) and Jean-Pierre Ménard (7%)

About the Institute for Trust in Organizations
The Institute for Trust in Organizations (ICO) is an independently funded non-profit established in 2013 in Montreal. Its mission is to "assist in the development and promotion of a climate of trust in Quebecois organizations and society." The ICO is a catalyst for movers and shakers in Quebec and wants to launch and strengthen a movement that will allow the Quebec of 2025 to stand out as a trusted society.

About the International Summit on Trust in Organizations
The International Summit on Trust in Organizations, being held in Montreal on May 21 and 22, 2015, is the first in a series of high-profile events on "organizational trust" planned for Quebec. Created for leaders and managers from all activity sectors, the Summit is a catalyst for reflecting on and discussing the experiences, vision and successes of our leaders. Its objective: rally participants around the notion of "trust" and provide them with the tools they need to make a difference in how today's organizations and businesses are managed.

http://institutdelaconfiance.org/

SOURCE Institute for Trust in Organizations (ICO)

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For further information: For interview requests: Emmanuelle Giasson, Cell: 514-781-5035