VANCOUVER, Jan. 30, 2015 /CNW/ - Qtrade Investor achieved a gold standard of customer service throughout 2014, providing significantly faster response times than the bank-owned brokerages, according to the results of a year-long mystery shopping program conducted by research firm Surviscor. The results of the assessment were released on January 29.
To achieve a gold standard in the program, a brokerage has to respond to mystery-shopper email enquiries quickly – within two to four hours – and accurately. Qtrade Investor has consistently been a top performer in the annual assessment, achieving overall first place rankings for 2013 and 2012.
"We believe in empowering Canadian investors, so they can build their wealth and achieve their financial goals," said Qtrade Financial Group interim CEO Bill Packham. "That means providing powerful tools and resources along with competitive pricing. It also means supporting clients with outstanding customer service that is fast, accurate and knowledgeable. We appreciate this endorsement, which recognizes our drive to continually improve in every area that truly matters to online investors."
The latest accolades from Surviscor follow Qtrade's number one ranking in the latest Globe and Mail survey of online brokers, released in November 2014. That was Qtrade Investor's seventh number one ranking in the past nine years.
About Qtrade Investor
Qtrade Investor is the online brokerage division of Qtrade Securities Inc. (member IIROC and Canadian Investor Protection Fund). Qtrade Securities is a division of Qtrade Financial Group, a national, award-winning, integrated financial services company providing brokerage and investment management platforms, services and solutions to the retail public, as well as a national base of financial institution partners including credit unions, banks, trust companies, insurance companies and financial planning firms. For more information, visit www.qtrade.ca/investor.
SOURCE Qtrade Financial Group
For further information: Ron Cann, Vice President, Marketing & Communications, Qtrade Financial Group, 778.331.2056, [email protected]