From disappearing apps to micromoments, Trends 2016 takes a provocative look at 10 digital developments expected to disrupt organizations in the year ahead, according to Fjord, Design and Innovation from Accenture Interactive
TORONTO, Dec. 14, 2015 /CNW/ - Amidst the rapid pace of innovation and changing consumer expectations, Accenture (NYSE: ACN) has released Fjord Trends 2016, its ninth annual report examining the most significant emergent digital trends expected to transform design, organizations and society in the year ahead.
With more than 750 designers and developers working in 19 studios around the world, including a new studio in Toronto available to service clients across Canada, the base from which Fjord trends are created is now three times as deep as in 2013.
Underpinning these trends is the continued drive toward constantly changing Living Services, dynamically responding to user requirements and context in real time. The report also notes an acceleration of services moving toward faster delivery in smaller chunks of activity and content, enabled by APIs and platforms. And the trends aren't confined to technology alone: there's an urge to design for social change, which is a critical mindset shift that's occurring at many organizations. These meta themes will present an array of design challenges and opportunities that the most successful organizations may adapt to, says the report.
"We're hearing a lot of excited talk in the market about design thinking," said Scott Weisbrod, Toronto's Studio Head and Group Service Design Director, Fjord. "Our clients are trying hard to move on to design doing, and it's a tough hurdle to overcome. Everything is becoming smaller, faster, and flatter, requiring organizations to quickly pivot, to flex their technology and to evolve their approach to design."
Trends 2016 highlights 10 digital trends expected to shape the next generation of experiences:
"As the digitization of everything alters what we think of as a service and the physical world becomes more connected, organizations will need to understand these new battlegrounds to adapt and convert change into opportunities," said Brian Whipple, senior managing director, Accenture Interactive. "Our Trends reports aims to provoke, inform and inspire but, above all, to provide actionable insights into designing for the rapidly evolving world of experience."
Trends 2016 draws upon the collective thinking of Fjord's 750+ designers and developers around the world, based on first-hand observations, third-party research and client work. For the full report, visit trends.fjordnet.com or share your comments on Slideshare.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world's largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Fjord, part of Accenture Interactive, is a design and innovation consultancy that reimagines people's relationships with the digital and physical world around them. We use the power of design to create services people love. By combining a human-centered approach with robust methodology, we work with some of the world's leading businesses to make complex systems simple and elegant. Founded in 2001, Fjord has a diverse team of 750+ design and innovation experts in 19 studios around the world, including Atlanta, Austin, Berlin, Chicago, Helsinki, Hong Kong, Istanbul, London, Los Angeles, Madrid, Milan, New York, Paris, San Francisco, São Paulo, Seattle, Stockholm, Sydney, and Toronto. For more information visit https://www.fjordnet.com or follow us on Twitter @fjord.
Image with caption: "Fjord Trends 2016 (CNW Group/Accenture)". Image available at: http://photos.newswire.ca/images/download/20151214_C7708_PHOTO_EN_563530.jpg