Puratos Canada invests $1.6 million for newly launched Topfil premium natural fruit fillings

• Puratos Canada leads in the Canadian patisserie market as it launches a new line of premium, natural fruit fillings
• Developed directly from original research on consumer insights by Puratos patisserie experts
• Topfil offers a range of benefits including a Clean(er) Label and a superior performance

TORONTO, Sept. 5, 2018 /CNW/ - Puratos Canada, the Canadian arm of global Belgium-based brand Puratos has launched a new product line of ready-to-use fruit fillings, named Topfil. A leader in bakery and patisserie innovation, Puratos Canada is investing in renovating their Mississauga-based plant to significantly increase production of the new product range in order to meet demand across the country.

With years in the making, the new Puratos Topfil fruit filling range is completely backed by Canadian-based consumer research and created by the in-house patisserie experts. Topfil is not just an ingredient solution for professionals, but an innovative product that will allow bakeries to create natural fruit-filled items for their shelves. Topfil is formulated to have a more wholesome texture, better bake and freeze/thaw stability and, most notably, to be free-from high fructose corn syrup, hydrogenated oils, artificial flavours and colours. Topfil also preserves fruit integrity, texture, and flavour that professionals and consumers both know and love.

"We wanted Topfil to bridge the gap between what is available on the market today and what is needed at the bakery and patisserie level. Consumers today want the perfect balance of healthiness, naturalness and taste, so our team took that knowledge and ran with it," says Andrea Rosati, Product Manager for Puratos Canada.

In order to achieve this unique product range, Puratos has a dedicated R&D team to work on developing the new Topfil line. Though it may sound simple, each Topfil fruit filling is based on understanding the harvest seasons as well selecting the fruit varieties for each flavour profile in order to get the best quality and texture. The unique and gentle processing that Puratos has developed ensures that the fruit used in Topfil retains its integrity and flavours resulting in more natural fruit, a higher fruit percentage and a Clean(er) Label in comparison to other fillings currently on the market.

"The Puratos Clean(er) Label is a term we use as we believe that a clean label is an ongoing process," says Edouard Pot, General Manager of Puratos Canada. "Clean label is a moving target as it changes with public opinion and we want to hit that moving target every time. Our R&D team is on-site and consistently working to improve our products in order for our customers to meet the criterias of their consumers"

The Puratos Clean(er) Label allows for no artificial flavours, no artificial colours (NAFNAC), no high-fructose corn syrup, non-hydrogenated fats and trans fat. This Clean(er) Label allows Puratos to be a reliable partner in innovation and a leader in bakery and patisserie without compromising.

For more information on Topfil and other Puratos products, please visit www.puratos.ca.

About Puratos:

Puratos is an international group, offering a full range of innovative products and application expertise for artisans, industry, retailers and foodservice customers in the bakery, patisserie, and chocolate sectors. Our headquarters are located on the outskirts of Brussels, Belgium, where the company was founded in 1919. In Canada, our headquarters are located in Mississauga, Ontario, where we produce bread, cake mixes, fillings, glazes and decors. Above all, we aim to be 'reliable partners in innovation' across the globe to help our customers deliver nutritious, tasty food to their local communities. Puratos believes in offering ethics, quality, passion, courage and innovation throughout its business and products.

SOURCE Puratos

Media Contact: Tasneem Dasoo, Nourish PR, [email protected], 416-522-0829