Pump Up the Fun all summer long at Irving Oil - Summer promotion represents the largest in company's history

SAINT JOHN, NB, June 25, 2015 /CNW Telbec/ - Just in time for summer, Irving Oil has launched Pump Up the Fun, a new retail promotional campaign, throughout its entire retail network to make fuelling up with Irving Oil exciting and rewarding for customers all season long.

"Pump Up the Fun is the largest retail promotion in Irving Oil's history," says Sarah Irving, Executive Vice President and Chief Brand Officer of Irving Oil. "It's an exciting promotion and we hope it encourages new and existing customers to fuel up at our locations all summer long."

With Pump Up the Fun, customers will be provided with a collector card. Customers will be given a game ticket after each purchase at a participating Irving Oil retail location. Each game ticket will give customers a chance for instant prizes and fuel discounts. Stickers inside the gaming ticket can also be collected all summer long for a chance to win exciting larger prizes including Ford Escapes™, Can-Am Spyders™ and SEA-DOOs™. Gaming tickets that do not contain an instant prize will contain a pin code that can entered online for chances to win daily prizes like Irving Oil gift cards and grand prizes like free gas for a year.

In addition to being Irving Oil's largest promotion ever, Pump Up The Fun also signals the company's renewed focus on investing in and growing its retail network to better serve its customers.  In the last two years alone, Irving Oil has invested over $100 million throughout its retail network, including the rebuilds in Enfield, Nova Scotia, Bangor, Maine, acquisition of retail sites in New England, and the construction new retail locations in Quispamsis and Fredericton, New Brunswick.  Irving Oil plans to continue making significant investments in its retail network.

"Our desire to provide exceptional service to customers is what drives us every day and it's behind our decision to make these significant and ongoing investments into our retail network," says Darren Gillis, General Manager, Sales & Marketing Operations. "We believe our valued customers across Eastern Canada and New England will appreciate these investments as it will enhance the offerings and conveniences available to them, down to the finest detail."

Pump Up the Fun runs from June 22 to September 7, 2015 at all Irving Oil retail locations.  More contest information can be found at www.irvingfun.com.

Irving Oil was founded in 1924 and is a privately owned regional refining and marketing company with a history of long-term partnerships and relationships. Irving Oil operates Canada's largest refinery, in Saint John, NB, which is located 65 miles north of the US border and has reached production rates in excess of 320,000 barrels per day. With over 900 fueling locations, operations from ten distribution terminals, and a delivery fleet of tractortrailers, Irving Oil serves wholesale, commercial, and retail customers in Atlantic Canada, Quebec, and New England. Learn more at facebook.com/irvingoil or http://www.irvingoil.com/.



SOURCE Irving Oil

Image with caption: "Irving Oil (CNW Group/Irving Oil)". Image available at: http://photos.newswire.ca/images/download/20150625_C8889_PHOTO_EN_18313.jpg

For further information: Sam Robinson, Public Affairs, Irving Oil, 506.650.4947, samantha.robinson@irvingoil.com


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