TORONTO, March 28, 2013 /CNW/ - The Globe and Mail is proud to announce the appointment of Publicitas, a leading international media services company, as its exclusive sales agent for advertising in the United States. Effective April 1, 2013, Publicitas will be responsible for the full portfolio of The Globe's media platforms, including print, magazine, custom and digital content.
Publicitas currently represents The Globe in Europe and Asia, providing a more than twenty-five year foundation to build upon. The current globalization of media, together with Publicitas' focus on premium publishing, drove The Globe to leverage the Publicitas network enabling them to create high-level programs with senior clients.
"The Globe and Mail continues to innovate and extend its leadership in one of the few western markets that remains resilient to global economic issues. The combination of one of the world's most successful and dynamic media companies and a highly educated market of discerning, affluent consumers, represents considerable opportunity to our international and U.S. marketing partners," said Simon Taylor, CEO Americas & Europe, Publicitas.
"We are pleased to associate ourselves with such an outstanding company which has the resources and expertise to provide superior representation of The Globe and Mail's many assets across all of our platforms. We feel confident that in today's fast-paced and global market that Publicitas, using our resources to their fullest, will provide smart marketing solutions and good service to our clients," said Phillip Crawley, Publisher and CEO, The Globe and Mail.
Publicitas is a leading international media services company - encompassing a 130 year history and representing premium titles in 22 countries - that works directly with media owners, advertisers and media agencies. Publicitas represents international media owners in local markets and offers advertising customers direct access to the most prestigious media.
The Globe and Mail, through its newspaper, magazine, online and mobile platforms, is Canada's foremost news media company. Each day, The Globe leads the national discussion by engaging Canadians through its award-winning coverage and analysis of news, politics, business and lifestyle. The Globe and Mail, Canada's national newspaper, founded in 1844; Report on Business, Canada's most influential business magazine; and globeandmail.com, the newspaper's online and mobile media hub, reach a combined 5.75 million readers every month. The Globe has received numerous journalism awards, including the international 2011 prize for General Excellence in Journalism from the Online News Association, nine Michener Awards for Public Service Journalism, and more National Newspaper Awards than any other newspaper in Canada. The Globe and Mail is 85% owned by Woodbridge, the investment arm of the Thomson family, and Bell Canada (15%).
SOURCE: Globe and Mail
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