TORONTO, April 20, 2012 /CNW/ - As a cultivator of 100% certified-natural and organic skin care products for over 90 years, Weleda is proud to announce its partnership with Sierra Club Canada to educate young women on the benefits of all-natural beauty and personal care products by providing its award-winning cream, Skin Food, as part of Sierra Club Canada's nation-wide campaign Healthy Beauty for Life launching in celebration of Earth Day (April 22).
Weleda's Skin Food is a unique, ultra-rich whole body cream, which deeply penetrates and replenishes dry and rough skin at any age. Formulated with plant extracts of organic pansy, organic chamomile and Biodynamic® and organic calendula, Skin Food nourishes, restores and protects skin.
"We are very pleased to be partnering with Sierra Club Canada on this important initiative," says Jasper van Brakel, President and CEO, Weleda North America. "We truly believe natural ingredients provide what the body requires to be vibrant, beautiful and healthy."
The average female teenager uses 15 to 25 cosmetics and personal care products each day, reports Sierra Club Canada. Teenagers' skin is more vulnerable to chemicals, which can lead to serious health issues such as hormone disruptions, allergies, eczema, and cancer.
The Healthy Beauty for Life campaign will distribute non-toxic kits across Canada. The kits contain a selection of products and information, with the goal being for young women to have the opportunity to learn about making safe choices when it comes to their daily beauty and personal care regime. Basic and Deluxe Healthy Beauty for Life kits are available at www.sierraclub.ca for $25 and $50 (valued at $100 and $250 respectively) as of April 21.
For more information about Weleda, visit weleda.ca.
For more information about the Healthy Beauty for Life campaign, visit www.sierraclub.ca.
Image with caption: "Weleda Skin Food packaging repurposed by British designer Gary Harvey results in a one-of-a-kind eco-couture masterpiece originally shown at The GreenShows Eco Fashion Week during New York Fashion Week in 2010. (CNW Group/Weleda)". Image available at: http://photos.newswire.ca/images/download/20120420_C7135_PHOTO_EN_12544.jpg
Image with caption: "Weleda Skin Food packaging repurposed by British designer Gary Harvey results in a one-of-a-kind eco-couture masterpiece originally shown at The GreenShows Eco Fashion Week during New York Fashion Week in 2010. (CNW Group/Weleda)". Image available at: http://photos.newswire.ca/images/download/20120420_C7135_PHOTO_EN_12542.jpg
Image with caption: "Award-winning Weleda Skin Food ($20.50) available at weleda.ca, Whole Foods Market, natural independent health food stores, Planet Organic Market, Nature's Fare, Noah's Natural Foods and Rexall Pharma Plus. (CNW Group/Weleda)". Image available at: http://photos.newswire.ca/images/download/20120420_C7135_PHOTO_EN_12540.jpg
For further information:
contact elevator communications inc.
Catherine Villebrun x230
Jennifer Thompson x225