The results are in: Canadian consumers have cast their votes for the 2012 Product of the Year awards
TORONTO, April 3, 2012 /CNW/ - Consumers are having their say today as the winners of the third annual Product of the Year Canada awards are unveiled. From eco-friendly products to yogurt, cakes and credit cards, the 14 winners are from various categories. The one thing they all have in common? Innovation.
"Many winning products are a direct result of the manufacturers listening to what consumers want and delivering creative, innovative solutions," says Sandra Parente, Program Director, Product of the Year.
The winning products were selected following a national survey of almost 5,400 Canadian consumers in 14 categories. "The recognizable seal of approval from these consumer-choice awards provides guidance to Canadians faced with so many choices when they shop," added Parente.
Product of the Year Canada 2012 winners
The awards are not limited to specific categories and reflect consumer products available at both retail and online. The 2012 winners are:
- Astro Biobest Probiotic Drinkable Yogourt w/Plant Sterols
- Astro Original Greek Yogourt
- Astro Original Yogourt
- BlueWater Seafoods Simply Bake
- Cadbury Pieces
- Cascades Defensia Dry Antibacterial Hand Towel
- Cascades Enviro Ultra Bathroom Tissue
- CIBC PETRO-POINTS MasterCard
- Dole Fruit'n Crisp™
- Essilor Optifog Lenses
- La Crème Cow™ de la vache (MC)
- La Rocca Creative Cakes
- Pepperidge Farm Goldfish Grahams
- Smirnoff Premium Vodka Mixed Drinks
For the past two decades, the Product of the Year title has been the gold standard for consumer-voted product innovation for hundreds of brands worldwide. In Canada for the third year, it provides guidance to consumers on what other consumers view as innovative and worth buying.
Product of the Year research
From February 3 to 24, 2012, an online survey was conducted among 5,394 randomly selected Canadians who are responsible for a portion of their total household shopping. The survey measured audience perception of various brands as well as analyzed buying behaviour of the Canadian consumer. The margin of error—which measures sampling variability—is +/- 1.3%, 19 times out of 20. The results have been statistically weighted according to region and gender. Discrepancies in or between totals are due to rounding.
For more information on Product of the Year Canada and this year's winning products, visit productoftheyear.ca.
About Product of the Year Canada
Product of the Year is the broadest category distinction award for consumer products that rewards innovation, is voted on by consumers, and has global recognition. Established in France over 24 years ago, this consumer-driven award is presented annually in over 28 countries, including the U.S., the U.K., Brazil, Italy, Australia, South Africa, India and Canada. Product of the Year invites a representative panel of over 5,400 Canadian consumers across the country to vote on products that demonstrate innovation in design, function and/or packaging, via an online survey conducted by Rogers Connect Marketing Research group. www.productoftheyear.ca
About Rogers Connect Market Research group
Rogers Connect Marketing Research group is the only one of its kind in North America. A full custom research group embedded within Rogers Publishing Limited, it conducts both qualitative (focus groups, roundtable discussions, advisory boards) as well as quantitative survey-based research (online, telephone, direct mail). Rogers Connect Marketing Research group comprises a unique team that provides clients with unmatched research capabilities. Along with the reach of Rogers Publishing, they are able to uncover insights to address their clients' business needs and then communicate those insights to the clients' target customers. www.rogersconnect.com
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