Pro Hockey Life announces plans to add three new stores to its winning lineup

Canadian hockey retailer is bringing its unique 'hockey megastore' experience to communities in Nova Scotia, Manitoba, Quebec as expansion continues

MONTREAL, April 21 /CNW/ - The revolution in hockey retailing continues, as hockey megastore company Pro Hockey Life Sporting Goods Inc. today announced plans to open new outlets this summer in Manitoba, Nova Scotia and Quebec.

The Canadian company that pioneered the 'hockey megastore' retailing experience in North America will open in Winnipeg, MB, Dartmouth, N.S., as well as in Boisbriand, QC, bringing to 23 the number of locations serving communities across Canada.

The Dartmouth megastore will be located at Dartmouth Crossing, while the Winnipeg megastore is to be located at St. James Street, near the Polo Park shopping area. In Quebec, plans are for a new location in Centre d'Excellence Sports Rousseau, a new state-of-the-art hockey facility featuring four rinks, two synthetic ice surfaces and complete off-ice training. The latest expansion continues rapid growth that has seen Pro Hockey Life, the biggest hockey-centric retailer in the world, open 13 new stores across Canada in the last two years.

"Pro Hockey Life is proud to announce plans to add stores this summer in three provinces and we're confident that each new location will take the shopping experience to an entirely new level of excitement for anyone who plays or loves the game of hockey," said Scott Jackson, president of Pro Hockey Life Sporting Goods Inc. "Our approach as always is to provide hockey enthusiasts not only with a great place to shop but with a place to interact with true hockey specialists who share their knowledge and endless passion for Canada's great game."

In keeping with Pro Hockey Life's unique retailing concept, the new stores, whose actual opening dates this summer will be announced, will showcase "all things hockey," Jackson added, from the latest in sticks, skates, protective gear and accessories to hockey attire, memorabilia and more.

Each store will also feature large screen TVs delivering both product information and the latest NHL highlights, action and player profiles to create a total hockey experience for shoppers and fans alike.

About Pro Hockey Life Sporting Goods Inc.

Pro Hockey Life Sporting Goods Inc. offers an unparalleled selection of hockey equipment, apparel and accessories at competitive prices backed by the company's Price Guarantee. Renowned for outstanding service, their specialists are passionate about hockey and their knowledge is deep. Their megastores are the ultimate destinations for hockey players and fans alike. Founded in 1973 under the Sports Gilbert Rousseau banner in Montreal, Pro Hockey Life Sporting Goods Inc. now operates 20 locations in Canada under three banners (Pro Hockey Life, Sports Gilbert Rousseau, Entrepôt du Hockey) and is the largest hockey specialty retailer in the world. For further information, go to www.prohockeylife.com online.

For further information: Media contacts: Derek Baker, Porter Novelli Canada, [phone], [email protected]; Anthony Fisher, Pro Hockey Life, [phone] ext. 250, [email protected]