Prime Day 2016: Small Businesses, Entrepreneurs, and Sellers on Amazon to Offer Thousands of Deals

More than 100% increase in sellers and small businesses worldwide participating in Prime Day 2016

More than 30% of Prime Day Lightning Deals worldwide will be from sellers on Amazon

More than 10x the number of sellers and small businesses participating in Prime Day 2016 on

SEATTLE, July 5, 2016 /CNW/ - Today, Amazon announced that thousands of small businesses selling on Amazon will be participating in the second-annual Prime Day on Tuesday, July 12. Prime Day deals from sellers and small businesses worldwide grew by more than 100% year-over-year. Small businesses, entrepreneurs, and sellers on Amazon will offer thousands of deals worldwide on unique items from electronics to toys, household goods and apparel.

More than 10x the number of sellers and small businesses are participating in Prime Day on this year compared to last year. Last Prime Day, Prime members purchased more than 14 million items from sellers and small businesses. This year for Prime Day 2016, more than 30% of Lightning Deals globally will be from sellers. The total number of Prime Day deals from sellers increased across all ten Prime-eligible countries.

"Prime Day gives small businesses and entrepreneurs selling on Amazon from around the world a peak sales day during the summer months," said Peter Faricy, Vice President for the Amazon Marketplace. "Prime Day is great for customers and sellers. Customers have the opportunity to support small businesses by purchasing unique products at a great price with fast, free shipping, and it helps sellers prepare for the upcoming holiday season by providing feedback and more customer reviews on new and top-selling products."

Here is a sneak peek of a few Prime Day deals from popular and up-and-coming brands selling on

  • 60% off select NYGÅRD SLIMS leggings
  • iRobot Roomba 880 Vacuum Cleaning Robot, less than $700
  • 15% off the CanaKit Raspberry Pi 3 Complete Starter Kit
  • 20% off Maritime Naturals Vitamin C Serum
  • Save 20% on the Segway miniPRO Smart Self-Balancing Personal Transporter

"As a small business owner in Canada, we've found great success with Amazon by allowing them to scale our operations through the Fulfillment by Amazon program," said Rodney Hall, Owner of Maritime Naturals in Bridgewater, NS. "Though this is our first Prime Day, we've already been taking part in Lightning Deals this year and have enjoyed a few sell-out days. We've found many new customers this way, who now look to us to get them our high-quality products quickly through Amazon."

"Summer vacation has officially kicked off for students, and Prime Day is now just around the corner! We're pleased to be offering CanaKit Raspberry Pi 3 Starter Kits at our lowest price on this day only," said Nima Ahrari, President of CanaKit in Vancouver. "Both children as well as adults can put together their own computer to learn more about electronics and programming. We've seen great adoption of these kits for a variety of reasons, but we're most excited about the application for kids and teens."

"Prime Day's success in its inaugural year was extraordinary and we're excited to be included as one of this year's unique offers," said Brian Buccella, Vice President of Marketing and Business Development, Segway. "We launched the Segway miniPRO exclusively through Amazon and we're thrilled to be participating in Prime Day."

The Fulfillment by Amazon and Sponsored Products services help sellers on Amazon around the world extend the Prime guarantee of free and fast delivery, while increasing the visibility of their products every day and on Prime Day. Businesses interested in Selling on Amazon, Fulfillment by Amazon and Sponsored Products can visit us for more details at To find out more and also how you can participate in Prime Day, visit

More to Prime
Tens of millions of Prime members around the world enjoy the many benefits of Prime. In Canada that includes unlimited Free Two-Day Shipping on millions of items, discounted One-Day Shipping for as low as $3.99 per item, Same-Day Delivery in Toronto and Vancouver for a flat fee of $6.99 per order, 30-minute early access to select Lightning Deals, and unlimited photo storage with Prime Photos. For more information, visit

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit


For further information: Francesca Bartolomeo, NATIONAL Public Relations,, 416-848-1715

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