Pre-Paid Legal Services, Inc. Recognizes Associates Achievement

    Awards Include Professional Development and Earnings

<p>ADA, Okla., <chron>Oct. 22</chron> /CNW/ -- Since Pre-Paid Legal Services, Inc. (NYSE:   PPD) announced the re-launch of its marketing program at the 2009 Leadership Summit, there has been a significant increase in the number of independent associates achieving senior-level recognition and earnings with the company.</p>
<p>"We have delivered a strong message about the growth potential at Pre-Paid Legal Services and our independent sales associates are responding to this opportunity," said Harland C. Stonecipher, Founder and CEO of Pre-Paid Legal, Inc.  "For the four-week period, from <chron>September 21</chron> through <chron>October 16, 2009</chron>, we have seen more activity at all levels within the associate network, and we are proud to announce 13 major recognition and earning awards."</p>
<p>These associate recognition and earnings awards (Editors: see note below) include:</p>

    --  $100,000 Ring Earners: Michael and Lisa McCoy (Clive, Iowa), Scott and
        Ronda Ferguson (Houston, Texas), Ryan Sean Burns (West Jordan, Utah),
        Trina Robinson and Austin Kemie (Los Angeles, California)
    --  $250,000 Ring Earner: Chris and Sky Hughes (Murrietta, California)
    --  $300,000 Income Earners: Frank and Theresa AuCoin (Charleston, South
        Carolina), Sean and Loren Mikael (Los Angeles, California)
    --  $800,000 Income Earner: Mark and Tammy Smith (Mission Viejo,
    --  $1.5 million Income Earner: Brian Carruthers (Davidsonville, Maryland)
    --  Millionaire Club Member: Kim Ferris (Amherst, New York) and Joe and
        Doreen Wilkinson (North Richland Hills, Texas)

    --  Platinum Level Award: Danny and Charlotte Walker (South Pete Beach,

<p>Stonecipher referenced timing as a key variable in the recent surge of associate success.  "In this economy people need legal advice -- they have legal issues -- and they need additional income," Stonecipher said.  "Our product and opportunity provide access to legal counsel and a way to generate more cash flow, both in the form of first-year commissions and residual income in later years."</p>

    Editors Note:

<p>Associate earnings are either for commissions earned during a 12-month period (which includes the "corporate ring system" given at earning levels of <money>$100,000</money>, <money>$250,000</money>, <money>$500,000</money> and one million dollars) or for the Millionaire Club (which includes associates who have achieved one million dollars in commissions during their association with PPD).  Pre-Paid Legal recognition includes other programs, such as the Platinum awards, a network leadership designation.</p>

    About PPD

<p>We believe our products are one of a kind, life events legal service plans. Our plans provide for legal service benefits provided through a network of independent law firms across the U.S. and <location>Canada</location>, and include unlimited attorney consultation, will preparation, traffic violation defense, automobile-related criminal charges defense, letter writing, document preparation and review and a general trial defense benefit. We have an identity theft restoration product we think is also one of a kind due to the combination of our identity theft restoration partner and our provider law firms. More information about our products and us can be found at our homepage at <a href=""></a>.</p>

    Forward Looking Statements

<p>Statements in this press release, other than purely historical information, regarding our future plans and objectives and expected operating results, dividends and share repurchases and statements of the assumptions underlying such statements, constitute forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements contained herein are based on certain assumptions that may not be correct. They are subject to risks and uncertainties incident to our business that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties are described in the reports and statements filed by us with the Securities and Exchange Commission, including (among others) those listed in our Form 10-K, Form 10-Q and Form 8-K, and include the risks that our membership persistency or renewal rates may decline, that we may not be able to continue to grow our memberships and earnings, that we are dependent on the continued active participation of our principal executive officer, that pending or future litigation may have a material adverse effect on us if resolved unfavorably to us, that we may have compromises of our information security, that during an economic downturn in the economy consumer purchases of discretionary items may be affected which could materially harm our sales, retention rates, profitability and financial condition, that we could be adversely affected by regulatory developments, that competition could adversely affect us, that we are substantially dependent on our marketing force, that our stock price may be affected by short sellers, that we have been unable to increase our employee group membership sales and that our active premium in force is not indicative of future revenue as a result of changes in active memberships from cancellations and additional membership sales. Please refer to pages 15 - 17 of our 2008 Form 10-K and pages 7 and 8 of our <chron>June 30, 2009</chron> Form 10-Q for a more complete description of these risks. We undertake no duty to update any of the forward-looking statements in this release.</p>


For further information: For further information: George Snyder, Pre-Paid Legal Services, Inc., +1-580-421-6339, cell, +1-580-310-4067, Web Site:

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