Pre-Paid Legal Announces 2010 1st Quarter Production Results

    New Sales Associates Enrolled Up 58% - New Memberships Produced Up 9%

<p>ADA, Okla., <span class="xn-chron">April 1</span> /CNW/ -- Pre-Paid Legal Services, Inc. (NYSE:   PPD) reported new sales associates enrolled and new memberships produced for the 2010 first quarter. During the 1st quarter of 2010, new sales associates enrolled increased 58% to 37,640 from the 23,871 enrolled in the 1st quarter of 2009 and new memberships produced increased 9% to 134,181 during the 2010 quarter compared to 122,595 for the 2009 quarter.</p>
<p>On a sequential quarterly basis, new associates enrolled decreased 39%, new memberships produced decreased 9%, new membership fees written decreased 6% and our active membership base decreased by 22,666 memberships.</p>
<p> </p>
<p> </p>
                                                 Three Months Ended:
    New Memberships:                       3/31/2010   12/31/2009   3/31/2009
    ----------------                       ---------   ----------   ---------
    New legal service membership sales       128,989      139,076     117,635
    New "stand-alone" IDT membership sales     5,192        9,172       4,960
                                               -----        -----       -----
       Total new membership sales            134,181      148,248     122,595
                                             =======      =======     =======
    New "add-on" IDT membership sales         76,309       85,095      72,850
    Average Annual Membership fee            $325.17      $316.87     $319.86
    Active Memberships:
    Active legal service memberships at
     end of period                         1,433,872    1,454,661   1,438,519
    Active "stand-alone" IDT memberships
     at end of period (see note below)        91,047       92,924      88,544
                                              ------       ------      ------
       Total active memberships at end of
        period                             1,524,919    1,547,585   1,527,063
                                           =========    =========   =========
    Active "add-on" IDT memberships at
     end of period (see note below)          702,266      711,131     671,850
    New Sales Associates:
    New sales associates recruited            37,640       61,623      23,871
    Average enrollment fee paid by new
     sales associates                         $70.30       $71.31     $119.17
    Average Membership fee in force:
    Average Annual Membership fee            $302.13      $302.51     $300.81
<p> </p>
    Note - reflects 4,320 net transfers from "add-on" status to "stand-
    alone" status during the quarter.

<p>Our total active membership fees in force increased less than 1% during the last twelve months. Membership persistency rate (defined as the number of memberships in force at the end of a 12 month period as a percentage of the total of memberships in force at the beginning of such period, plus new memberships sold during such period) was 72.4% for the 12 month period ended <span class="xn-chron">March 31, 2010</span>, a decrease from the 72.7% for the 12 month period ended <span class="xn-chron">March 31, 2009</span>.</p>
<p>During the 2010 1st quarter, we returned <span class="xn-money">$1.6 million</span> to shareholders through the repurchase of 39,510 shares of common stock, at an average per share price of <span class="xn-money">$39.70</span>. Since <span class="xn-chron">April 1999</span>, we have returned <span class="xn-money">$459.4 million</span> to shareholders through the purchase of 15.1 million shares, average price of <span class="xn-money">$30.35</span> per share, and <span class="xn-money">$17.1 million</span> in dividends for a combined total of <span class="xn-money">$476.5 million</span> representing more than 100% of our net earnings during the same timeframe.</p>
<p>We anticipate announcing our 2010 first quarter financial results on <span class="xn-chron">Monday, April 26, 2010</span> after the market closes. The Company will conduct a conference call to present the first quarter results on <span class="xn-chron">Wednesday, April 28, 2010</span>, at <span class="xn-chron">8:30 a.m. Eastern Time</span>. The conference call will be webcast on the investor relations' page of <a href=""></a>. Questions may be submitted prior to the call via email to <a href=""></a>.</p>

    About Us
<p>We believe our products are one of a kind, life events legal service plans. Our plans provide for legal service benefits provided through a network of independent law firms across the U.S. and <span class="xn-location">Canada</span>, and include unlimited attorney consultation, will preparation, traffic violation defense, automobile-related criminal charges defense, letter writing, document preparation and review and a general trial defense benefit. We have an identity theft restoration product we think is also one of a kind due to the combination of our identity theft restoration partner and our provider law firms. More information about us and our products can be found at our homepage at <a href=""></a>.</p>

    Forward-Looking Statements
<p>Statements in this press release, other than purely historical information, regarding our future plans and objectives and expected operating results, dividends and share repurchases and statements of the assumptions underlying such statements, constitute forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements contained herein are based on certain assumptions that may not be correct. They are subject to risks and uncertainties incident to our business that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties are described in the reports and statements filed by us with the Securities and Exchange Commission, including (among others) those listed in our Form 10-K, Form 10-Q and Form 8-K, and include the risks that our membership persistency or renewal rates may decline, that we may not be able to continue to grow our memberships and earnings, that we are dependent on the continued active participation of our principal executive officer, that pending or future litigation may have a material adverse effect on us if resolved unfavorably to us, that we may have compromises of our information security, that consumer purchases of discretionary items may be impacted by a downturn in the economy, that we could be adversely affected by regulatory developments, that competition could adversely affect us, that we are substantially dependent on our marketing force, that our stock price may be affected by short sellers, that we have been unable to increase our employee group membership sales, that our active premium in force is not indicative of future revenue as a result of changes in active memberships from cancellations and additional membership sales and that we have repurchased more than half of our outstanding shares. Please refer to pages 16 through 19 of our 2009 Form 10-K for a more complete description of these risks. We undertake no duty to update any of the forward-looking statements in this release.</p>


For further information: For further information: Steve Williamson of Pre-Paid Legal Services, Inc., +1-580-436-1234 Web Site:

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