PR Associates President recognized for leadership in fostering Aboriginal business

VANCOUVER, July 26, 2012 /CNW/ - Robert Simpson, president of PR Associates, a national public relations firm, has been selected by the Industry Council for Aboriginal Business (ICAB) as a recipient of the Champion for Aboriginal Business award. Robert is being recognized for his work and mentorship with the Tahltan Nation, including development of the Tahltan National PR Communications (TNPRC) joint venture established with the Tahltan Nation Development Corporation (TNDC).

The ICAB Recognition Awards honour individuals and corporations that demonstrate leadership in developing Aboriginal/non-Aboriginal business relationships, and driving lasting, positive change. The Champion for Aboriginal Business award recognizes a non-Aboriginal individual who has demonstrated and established standards of practice that have resulted in the development of an Aboriginal/non-Aboriginal business relationship.

"Robert has a genuine desire to develop business relationships that benefit Aboriginal communities and to build capacity through mentorship, education and training. The Tahltan National PR Communications partnership is an example of this commitment, which enhances the public relations and communication capabilities of the TNDC in the interests of the Tahltan people," said Bill Adsit, president and chief executive officer of the TNDC, the economic arm of the Tahltan Nation.

"I am honoured to receive this meaningful award," said Simpson, "It is a privilege to work with the TNDC and the Tahltan Nation, supporting them in achieving a new level of prosperity and creating socially responsible economic opportunities for the Tahltan people. The generation and encouragement of meaningful business opportunities between industry and Indigenous people is a founding pillar of PR Associates and a key focus of our practice. ICAB and PR Associates share a business philosophy, which is to establish positive, mutually beneficial relationships that build capacity within Aboriginal communities in pursuit of long-term sustainability."

The 2012 ICAB Recognition Awards will be presented at a special fundraising event on Thursday evening, July 26 in Vancouver. For more information about the ICAB Recognition Awards & Fundraising Event 2012, visit

About Tahltan National PR Communications
Tahltan National PR Communications (TNPRC) provides public relation services to corporations, organizations and individuals, blending strategic planning and counsel, creativity, quality writing and media relations with extensive cross industry knowledge, tailored to client needs. TNPRC is a joint venture between the Tahltan Nation Development Corporation (TNDC), the economic development arm of the Tahltan Nation, and PR Associates, a national public relations firm. For more information, visit or

SOURCE: PR Associates

For further information:

Deena Tokaryk, Account Manager, PR Associates
C: 778-990-9545 or E:

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