PR and the C-suite

Are your strategic communications aligned with your business goals?

TORONTO, Oct. 12, 2016 /CNW/ - As the role of the corporate communications team continues to expand beyond the traditional function of media relations and generating earned media, C-suite executives can benefit from understanding and supporting the team's efforts and expertise.  In fact, as the corporate communications team's function continues to evolve, there are a number of key ways in which the brand's executives can lead the charge during this strategic shift in public relations.

This CNW whitepaper, PR and the C-Suite: aligning Strategic Communications with Business Goals, examines the different roles of today's PR practitioner, discussing the different activities that a corporate communications team undertakes to protect a brand's reputation.

The paper offers advice as to how a PR team can work with marketing and advertising to create a multichannel approach to help build brand awareness. For the successes of such multichannel campaigns and other PR efforts, the communications team need the support of the C-suite executives.

Incorporating the steps outlined in this whitepaper, you can begin to align your company's strategic communications function with your strategic thinking. With recommendations and tips for the C-suite executives, this whitepaper is not to be missed.

Download here today.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit or follow @Cision on Twitter.


Image with caption: "PR and the C-suite (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Melissa Meyer, Communications Assistant,

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