Power Down this May with The Generator Project

Generator weekends launch May 5-7, 2017.

TORONTO, April 4, 2017 /CNW/ - When was the last time you turned your phone off, took a break from the hectic pace and looked someone in the eye? When was the last time you connected with old friends, maybe your extended family or maybe even the neighbours on your street? When was the last time you made a real face-to-face connection? In the fast paced world we live in today, these questions might be hard to answer. The Generator Project is back for 2017 and is challenging Canadians to power-down and re-connect face to face from May 5-7, 2017. The goal is to remind people about the importance of face-to-face social connections and inspire action through Generator Weekends. From Friday May 5th at 5:00pm until midnight on May 7th, The Generator Project is challenging Canadians to find some time to step off the treadmill, put down the technology and connect with friends, family and their community. To join the movement, register your Generator Project today at GeneratorProject.org.

"Canadians operate at a much faster pace than we did ten years ago and technology is an added pressure we feel to be "always on". The need for face-to-face connection is greater than ever," said Pete Bombaci, founder, The Generator Project. "We created The Generator Project to educate people about the importance of face to face social connection. Generator Weekends are intended to make it easy to take action. It can be as simple as having a coffee with neighbours, a BBQ with family and friends, or a ball hockey game with the entire street!"

"Connectedness promotes health whereas Isolation heightens the risk for illness. Our well-being and health is deeply tied to our connections with others," said Dr. John Oliffe, PhD, Professor at the School of Nursing, University of British Columbia.  "Social Connectedness is a factor in improving mental health and well-being, anxiety and depression, self-esteem, empathy and even longevity of life. It's a basic human need and The Generator Project is working to remind us how important it is to stay connected.

From May 5-7th, celebrate Generator Weekend 2017 and see the benefits of taking a break from the things we think we need the most. Become a Generator by registering your event at GeneratorProject.org – together we can change the world around us one conversation at a time.


  • Go to GeneratorProject.org check out ideas, download invitations, register your event
  • Power down and connect face-to-face for a period of time over the Generator Weekend, from Friday May 5 at 5pm thru to Sunday May 7th at midnight.
  • Share your amazing stories about getting connected after your event on our Generator Project Facebook, Twitter or Instagram accounts, but keep it till after the event so you can stay in the moment with friends, family or your neighbours!

For more information, or to connect with us online, please visit www.GeneratorProject.org.

About The Generator Project.

The Generator Project is a movement that was inspired by the summer Blackout of 2003 on the Eastern seaboard of Canada and the United States. With no ability to connect with people through technology and with most businesses on hold, people connected. Face-to-face. With their friends, with their family and with their neighbours. The Generator Project is about reminding people about the importance of those connections and inspiring them to take action and create healthy connection habits ongoing. Join the movement, bring your community together, become a Generator. www.GeneratorProject.org.

SOURCE The Generator Project

For further information: For media inquiries, please contact: Pete Bombaci, info@generatorproject.org, 416.806.1095

Organization Profile

The Generator Project

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890