POW! Mad Jack Launches Suckerpunch Strong Lemon and Hard Core Strong Apple Lagers

Both flavours are rolling out in select stores across the country

TORONTO, March 6, 2017 /CNW/ - Mad Jack is turning up the dial with its latest flavour innovations—Suckerpunch Strong Lemon Lager and the new jacked up version of the popular variant, Hard Core Strong Apple Lager. Both flavours are 7% alcoholic malt beverages that are brewed in Montreal, Quebec, offering a distinctive taste with a punch of personality. 

Launched in 2014, Mad Jack's roster of flavours has grown year over year. Hard Core and Suckerpunch join the family this year along with existing favourites Premium Ginger and Premium Hard Root Beer.

"We're pumped to bring new, exciting flavours to drinkers this year. As a non-traditional beer brand, we have truly out-done ourselves this year with the amped up additions of Hard Core and Suckerpunch," said Emily Hendren, Marketing Manager, Mad Jack.

Mad Jack's Suckerpunch has a natural flavour reminiscent of a hard lemonade taste with a satisfying tartness that is brought into balance with a subtle sweetness, whereas, Hard Core is made with natural flavor that tastes like a cold, crisp apple.

"Consumers are always looking for delicious alternatives to beer that reflect their drinking style and we are passionate about coming up with new flavours and twists on existing favourites that they will enjoy," said Hendren.

Formats and Availability

New Mad Jack Suckerpunch and Hard Core Lagers have begun rolling out nationwide in the following formats, with availability, price and pack sizes varying by province.

  • 710ml singles (available in select regions)
  • 473ml cans (singles)
  • 8x236ml mixer pack (available in select regions)

For more information, please visit:
Website: www.madjack.ca
Facebook: Facebook.com/MadJackCA
Twitter: @MadJackCA
Instagram: @MadJackCa

About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., the U.K. and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Rickard's and Molson Canadian 67.  Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a corporate responsible manner.

SOURCE Molson Coors Canada

For further information: or to request an interview, please contact: Bianca Pettinaro, Citizen Relations, bianca.pettinaro@citizenrelations.com


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