Porter Airlines introduces 'one price' advertising
Feb 08, 2012, 11:03 ET
Single fare display makes pricing simple
TORONTO, Feb. 8, 2012 /CNW/ - Porter Airlines is the first airline in Canada to advertise the total cost of a flight as a single, simple number with all taxes, surcharges and mandatory fees included. No required cost will be added to prices displayed in advertising or on Porter's website.
"Unlike other carriers, Porter will show one price for the customer without highlighting fees and taxes separately," said Robert Deluce, president and CEO of Porter Airlines. "We've been able to change what passengers expect from an airline by introducing standard premium amenities and affordable flights. Now, we're extending this experience to the booking process, making it easy to immediately understand how much a flight costs by showing one number."
The new advertising policy begins on Friday, February 10.
About Porter Airlines
Founded in 2006, Porter Airlines has revolutionized short-haul flying with a warm and effortless approach to hospitality and restoring glamour and refinement to air travel. An Official 4 Star Airline® in the World Airline Star Rating® by Skytrax, and rated second in the world in Condé Nast Traveler's Readers Choice Awards Top Small Airlines category, Porter is committed to providing a premium travel experience. Complimentary amenities include luxurious airport lounges, Starbucks coffee, premium snacks, and wine or beer onboard.
The airline currently offers flights to Toronto, Ottawa, Montreal, Quebec City, Moncton, Halifax, St. John's, Thunder Bay, Sault Ste. Marie, Sudbury, Timmins, Windsor, New York (Newark), Chicago (Midway), Boston (Logan), Washington (Dulles) and has seasonal flights to Mt. Tremblant, Que., Myrtle Beach, S.C., and Burlington, Vt.
Visit www.flyporter.com or call (888) 619-8622 for more information.
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