Porsche launches North American premier of new retail format in Canada
BROSSARD, QC, May 31, 2016 /CNW/ - Porsche Cars Canada, Ltd. (PCL), is excited to announce that the first Porsche City Showroom Concept in North America will be opening tomorrow in the Quartier DIX30 mall in Brossard, QC.
Porsche South Shore Showroom will retail new vehicles and Porsche Driver's Selection items from the 1,886 square-foot facility. The showroom will feature two vehicles and a fitting lounge for an exclusive customer experience. There is also dedicated Porsche branded parking spots in the mall parking garage.
"The opening of Porsche's first City Showroom in North America launching in Brossard proves that we are listening to our customers' requests and that we are committed to continuing to serve our current and prospective buyers in innovative ways," said Alexander Pollich, President & CEO, Porsche Cars Canada, Ltd. "Although a first in North America, we are convinced that the unique Porsche South Shore Showroom will bring added consideration to the brand and offer an entirely new purchase experience in a different atmosphere."
"Our family is very proud to open the first Porsche City Showroom in North America," said Michel Lauzon, Dealer Principal, Porsche South Shore Showroom. "Working on a brand new concept like the city showroom with Porsche Canada has really been a rewarding experience for our group. We are confident that this shopping destination will quickly become very popular with the South Shore clientele and are excited to present all of its technological features to prospective customers."
In addition to the Porsche South Shore City Showroom, Groupe Lauzon will open a Porsche Centre in 2017 in St. Hubert to support vehicle sales, service and parts.
Porsche Cars Canada, an independent subsidiary of Porsche AG, imports and distributes Porsche vehicles in Canada. The company employs a team of 36 in sales, aftersales, finance, marketing, and public relations. Last calendar year, Porsche sold an unprecedented 6,413 units in Canada, up 30% over 2014.
SOURCE Porsche Cars Canada
For further information: Public Relations, Daniel Ponzini, (905) 694-9959, [email protected]