OAKVILLE, ON, Oct. 28, 2014 /CNW/ - In support of Porsche's re-entry into the famous 24 Hours of Le Mans car race, Porsche Centre Oakville hosted an epic event to coincide with the race, which lasted 24 hours and brought more than 500 guests to its facility. Upon review of all global submissions over the past few months, the success of the June 14th celebration has earned Porsche Centre Oakville first place in the Porsche AG marketing competition recognizing them within the global Porsche network for marketing innovation.
"We are thrilled to be recognized globally for our marketing innovation," said Francesco Policaro, General Manager at Porsche Centre Oakville and a member of the well-known Policaro Automotive Family. "With our 24 Hours of Le Mans event, we tried hard to give our customers an exciting experience and to celebrate and support Porsche's re-entry into the famous European sports car challenge. It was a great day here at Porsche Centre Oakville as witnessed by the abundance of current and future Porsche owners that participated in our award-winning experience."
Porsche Centre Oakville's contest triumph reflects its clear demonstration of passion for the brand. More importantly, it indicates the level to which Porsche Centre Oakville is willing to go to engage the community, treat clients with care and consistently exceed their expectations.
With the 24 Hours of Le Mans event, guests were continually impressed: Activities included a family BBQ, popcorn station and ice cream truck, as well as face painting and facility tours. There was even a Junior Grand Prix, which included a 65-foot-long inflatable racetrack for kids of all ages to race Porsche peddle cars. For those who didn't want to miss the World Cup, Porsche Centre Oakville created a custom World Cup Lounge that played the matches day and night and provided a foosball table to stir up the viewers' competitive edge. The legendary transformation of a Porsche 2010 997 GT3 RS into a Le Mans race car, complete with iconic red roll cage and a Le Mans-inspired vehicle wrap, provided a final spectacle that kept guests in awe. The revamped vehicle was unveiled—fittingly—during the event's twenty-fourth, and final, hour.
"I want to thank my colleagues at 7 Communications for helping me put together a globally recognized marketing campaign," said Policaro. "They're true supporters of our work here at Porsche Centre Oakville and we're very glad to have them on our team."
To gather a glimpse of the elements that comprised the experience, visit: http://pco24hoflemans.com.
ABOUT THE POLICARO AUTOMOTIVE FAMILY:
The Policaro Automotive Family employs more than 400 trained, motivated and inspired employees and is a world-class automotive retail group known for strong performance and excellent customer satisfaction. With 8 automobile franchises embracing 8 automobile brands – Acura, Honda, Hyundai, Lexus, Scion, Toyota, Porsche and now BMW – they have been building and operating successful automobile dealerships around a single-minded dedication to customer service and the enduring belief in the value of strong relationships with customers, community and their manufacturing partners.
Additional information about the Policaro Automotive Family is available at: www.policaro.ca.
Image with caption: "In just under 24 hours, Porsche Centre Oakville transformed a 2010 997 GT3 RS into a Le Mans inspired race car. (CNW Group/Policaro Automotive Family)". Image available at: http://photos.newswire.ca/images/download/20141028_C3249_PHOTO_EN_7204.jpg
Image with caption: "Over 40 excited young Porsche enthusiasts took part in all-day races on Porsche Centre Oakville's very own custom Jr. Grand Prix Track. (CNW Group/Policaro Automotive Family)". Image available at: http://photos.newswire.ca/images/download/20141028_C3249_PHOTO_EN_7203.jpg
Image with caption: "To support Porsches return to Le Mans, over 500 guests visited Porsche Centre Oakville to view the 24h of Le Mans race. (CNW Group/Policaro Automotive Family)". Image available at: http://photos.newswire.ca/images/download/20141028_C3249_PHOTO_EN_7205.jpg
SOURCE: Policaro Automotive Family
For further information: The Porsche Centre Oakville marketing team at [email protected].