WINNIPEG, June 26, 2017 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") a leading lottery partner that provides instant tickets, interactive solutions, and marketing support, is excited to announce the addition of Ms. PAC-MAN™—the iconic arcade game—to its expanding licensed games portfolio. Under the agreement with BANDAI NAMCO Entertainment, Inc., Pollard Banknote now offers Ms. PAC-MAN™ branded instant tickets to its lottery clients. This is the first time the brand has been available for use on lottery products.
Introduced in North America in 1981, Ms. PAC-MAN™ became one of the most popular arcade video games of all time, and in 2016, the game placed 5th on TIME Magazine's "The 50 Best Video Games of All Time" list.
Ms. PAC-MAN™ was the first arcade game to introduce a female playable character, and featured four different mazes in different color schemes. The simple, yet exciting game play quickly led Ms. PAC-MAN™ to become one of the highest selling arcade games.
Just as the arcade game expanded on the success of its predecessors, the Ms. PAC-MAN™ brand builds on the popularity of classic retro games in the lottery industry. This fresh face offers a broader appeal that can be highlighted in bright, powerful ticket designs, making the brand longevity of Ms. PAC-MAN™ the perfect way to engage both nostalgic players with established, yet still-relevant game concepts, and the younger demographic who has been introduced to the brand more recently.
Ms. PAC-MAN™ is a welcome addition to Pollard Banknote's suite of licensed retro brands, and is a natural follow up for lotteries wishing to launch the next exciting retro brand. Diversifying licensed games portfolios with a strong female lead, Ms. PAC-MAN™ is strutting her way to lotteries throughout North America.
"Pollard Banknote's suite of retro brands has been embraced by lottery players around the world," said Sina Aiello, Pollard Banknote's Vice President, Marketing. "Ms. PAC-MAN™ is a natural next step for lotteries who have found success with other retro brands, and a great introduction for those who haven't. This popular character, combined with an engaging retro theme, will attract a wide player base of lottery clients who enjoy playing these classic branded games."
Ms. PAC-MAN™&©BANDAI NAMCO Entertainment Inc.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile and social channels. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
SOURCE Pollard Banknote Limited
For further information: Sina Aiello, Pollard Banknote Limited, Vice President, Marketing, Telephone: (204) 474-2323, E-mail: [email protected]