Dec 14, 2017, 10:55 ET
WINNIPEG, Dec. 14, 2017 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote"), a leading lottery partner that provides instant tickets, interactive solutions, and marketing support, is excited to announce the addition of Felix the Cat, the iconic cartoon character, to its expanding licensed games portfolio. Under the agreement with DreamWorks Animation LLC ("DreamWorks"), Pollard Banknote now offers Felix the Cat branded instant tickets to its lottery clients.
Ever since his introduction in 1919, Felix the Cat has been a beloved character and an internationally recognized pop culture icon. Felix is a pioneer at heart, being the first animated movie star, the first character to be supported by merchandise, the first character balloon to appear in the Macy's Thanksgiving Day Parade, and even the first image to be broadcast on TV!
For decades, Felix has displayed staying power as a cross-category lifestyle brand with a broad audience that spans multiple generations. There is a Felix to suit everyone, so potential and current lottery players will instantly recognize him as both a nostalgic and trend-setting brand.
In preparation for Felix's milestone 100th birthday in 2019, DreamWorks has planned a variety of exciting events. The fun begins on November 8, 2018, the official kick-off to a year of festivities that will include public relations and social media campaigns, consumer events, and high-profile retail collaborations that will include brand new Felix merchandise ranging from clothing to accessories. All of these initiatives are designed to help the beloved feline celebrate his centennial birthday, and keep Felix top-of-mind with consumers.
"The whimsical and nostalgic essence of the brand is what drew us to Felix, as these are two themes that lottery players love," said Sina Aiello, Vice President, Marketing, Pollard Banknote. "We are pleased to introduce Felix to the world of lottery. The brand's essence symbolizes luck, making it a 'purrfect' addition to our licensed games portfolio."
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile and social channels. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
SOURCE Pollard Banknote Limited
For further information: Sina Aiello, Pollard Banknote Limited, Vice President, Marketing, Telephone: (204) 474-2323, E-mail: [email protected]
Share this article