Canadian real estate platform Point2 Homes enters Q3 with more than 6 million visits and over 33 million pageviews, breaking all previous records. First page rankings in Google, across most of Canada's cities, scale the portal's success and support its continuous growth throughout 2018
SASKATOON, Saskatchewan, Aug. 20, 2018 /CNW/ -- Real estate portal Point2 Homes breaks another record after a 47 percent increase in overall traffic compared to the same period last year, surpassing the 6 million visits milestone, according to Google Analytics*. The bulk of visits come from Canada, followed closely by the U.S. This overall rise in traffic has also led to a significant 39 percent boost in the number of leads generated for agents in July 2018 compared to July 2017.
According to comScore's Ranked Category view, Point2 Homes is the forth biggest listings portal in Canada, right after CREA websites, classifieds site Kijiji.ca and RE/MAX Canada (source: comScore Media Metrix Multi-Platform, Real Estate Category, Language: Other (all except French), Canada, May 2018).
The number of visitors accessing the platform from Canada went up 40 percent, and the top five Canadian cities that generate the most traffic are Toronto, Ottawa, Calgary, Vancouver, and Saskatoon.
In Ontario, Point2 Homes is the fourth largest real estate website (source: comScore Media Metrix Multi-Platform, Real Estate Category, Ontario, May 2018).
Toronto leads by a wide margin, accounting for 430,783 visits in July. Ontario's capital displays the most significant growth compared to the same period last year, showing a strong 52.3 percent jump. The second biggest growth was recorded by Vancouver, with a 49.5 percent increase.
Of great interest to Canadian and American second-home buyers, the three Latin American countries driving the most traffic to the platform are Mexico, Puerto Rico, and Costa Rica. Mexico leads with a 72 percent growth in traffic, but Costa Rica saw an impressive 209 percent increase, showing the market's great potential for growth.
Point2 Homes has been actively present on social media, creating an online community of more than 55,000 home buyers and real estate professionals through its Facebook page.
Point2 Homes is advancing their investment in advertising solutions to help both Point2 and non-Point2 members take advantage of the new surge in traffic and the substantial exposure. Moreover, all Canadian and international real estate professionals can benefit from the discounts offered in the Summer Sale, which kicks off August 13, 2018.
About Point2 Homes: Point2 Homes is a real estate search portal owned and operated by Point2, a leading provider of real estate marketing solutions. It supports home searches in Canada, the US, and many international locations.
*All traffic statistics for Point2 Homes are based on Google Analytics tracking system. comScore statistics only refer to positioning/ranking in Canada and in Ontario.
Cristina Jisa | Communications Specialist
Cristina.Jisa@Yardi.com | Point2 Homes
SOURCE Point2 Homes