Point2 Homes Real Estate Portal Reports Record Breaking Growth in 2016

Real estate portal Point2 Homes had a record breaking 2016, registering 36 million visits. Growth is expected to accelerate in 2017.

SASKATOON, Saskatchewan, Jan. 19, 2017 /CNW/ -- 2016 was the best year yet for real estate portal Point2 Homes – rushing to the top of popular real estate search platforms among homebuyers here and abroad. The number of visits surpassed 36 million, a record number, marking a 33.8% year-over-year increase. Visitors have been spending more time on the portal too, as 2016 tallied 229.6 million page views, a whopping 50.76% increase compared to the previous year.

This traffic growth has naturally led to a remarkable 29% increase in leads generated for agents, with a total of 928,573 agent-lead interactions throughout last year (a 62% increase year-over-year).

The largest growth in traffic has occurred in Canada, with a 63.23% year-over-year increase. This traffic increase has been influenced especially by home hunt activity in Montréal (188.71%), Vancouver (88.45%), Hamilton (73.16%) and Toronto (72.29%), over the course of the year. Visits originating from organic traffic (search engines like Google and Bing) are also up 24.43%.

US traffic was also on a steady rise, with house hunters in Miami (111.56%), Philadelphia (45.46%) and Chicago (34.49%) contributing to the boost.

Internationally the largest traffic increases were registered in Mexico (71.06%), Costa Rica (53.88%) and Puerto Rico (45.21%).

The Point2 Homes website has also seen major improvements in user friendliness, especially when it comes to the saved search feature, research filters, city overviews and neighbourhood information.

If agents or MLSs offer the relevant data, every listing page will now display room sizes, interior and lot features, taxes and home owner association fees, price history and more.

2017 is expected to be a very strong year too, with a predicted increase of at least 30% in traffic and leads in all markets.

Agents can tap into Point2 Homes traffic and increase their lead count when they become Point2 members. They can feature listings and advertise their businesses with millions of prospects.

About Point2 Homes: Point2 Homes is a real estate search portal owned and operated by Point2, a leading provider of real estate marketing solutions. It supports home searches in Canada, the US, and many international locations.


Mircea Laslo | Point2 Homes Marketing Specialist
Mircea.Laslo@Yardi.com | Point2 Homes 


SOURCE Point2 Homes

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