Real estate marketplace Point2 Homes jumped into the new year with a record of 4.6 million visits. Canadian users determined a significant traffic increase of 42.38% in January 2018, while real estate professionals received 36.12% more leads
SASKATOON, Saskatchewan, Feb. 6, 2018 /CNW/ -- Real estate portal Point2 Homes kick starts the new year with an all-time high. The stats for January 2018 reveal a 38.22% year-over-year increase in overall traffic, leading to a new record of 4.6 million visits and 26 million page views.
Canadian traffic exhibited a large boost, reinforcing the idea that Point2 Homes is on the verge of becoming one of Canada's top choices in terms of property search portals for home buyers. The website attracted 42.83% more Canadian visits than in the same month last year, reaching 2.9 million. Toronto and Ottawa still stand out as two major traffic generators, with the first one accounting for 298,000 visits and the second one for 125,000. Moreover, a considerable increase was recorded in Calgary, where visits hiked 46% and Vancouver, where they surged 69%.
This overall rise in traffic has also led to a significant 36.12% boost in the number of leads generated for agents in January 2018 compared to January 2017.
The Spanish version of the platform showed a sizable increase of 1,329.59%. Among the international locations that Point2 Homes serves, Costa Rica stands out, accounting for a 108.12% growth in traffic.
Point2 Homes has been actively present on social media, creating an online community of more than 52,000 home buyers and real estate professionals through its Facebook page. Keeping up with the increasing trend in traffic, visits on the website from social media have risen by 63.55% year-over-year.
In addition to multiple development and usability improvements that have been brought to the platform, Point2 Homes has officially launched a new online advertising service, through which both Point2 and non-Point2 members can take advantage of the new surge in traffic and the substantial exposure. All Canadian and international real estate professionals can now promote their listings directly on the website.
About Point2 Homes: Point2 Homes is a real estate search portal owned and operated by Point2, a leading provider of real estate marketing solutions. It supports home searches in Canada, the US, and many international locations.
SOURCE Point2 Homes