Plug'n Drive launches new on-line portal called at the Canadian International Auto Show, making it easy for consumers to get their homes ready for electric cars and helping utilities protect the electricity grid

TORONTO, Feb. 20, 2013 /CNW/ - is an on-line portal where consumers can choose, buy and arrange the installation of their electric car charger. The project is a partnership between Plug'n Drive and Ontario's local electricity companies to ensure that the installation of electric car chargers does not disrupt the power grid.

"One of the barriers to electric car adoption is the perceived complexity of charging at home instead of refuelling at a gas station" said Cara Clairman, CEO of Plug'n Drive.   "Charge My Car simplifies the process of installing an electric car charger." This on-line portal provides customers with maximum choice of chargers, gives charger manufacturers a forum to sell their products and, most importantly, provides the local utilities with a channel to connect with their customers during the charger installation process.

Recent studies predict at least 100,000 electric cars on Canadian roads by 2020 and drivers will do the majority of their charging at home. In most cases, local electricity companies have no way of knowing where electric cars are located.  Without this information, these electricity companies cannot learn about the potential impact these cars may have on the electricity grid. "Charge My Car fills an important gap in the electric car ecosystem," said Gerry Smallegange, CEO of Burlington Hydro. "It provides customers the opportunity to involve their local utility in the installation process which will assist utility companies in protecting the local electricity grid."

"The Electrical Safety Authority is pleased to partner with Plug'n Drive on Charge My Car. The service protects the safety of homeowners by listing only products that are approved to be sold in Canada and by connecting homeowners with licensed electrical contractors," said David Collie, President and CEO of the Electrical Safety Authority.

About Plug'n Drive

Plug'n Drive is a non-profit organization accelerating the adoption of electric vehicles to maximize their environmental and economic benefits. Plug'n Drive has been actively involved in educating consumers and businesses about the advantages of driving electric since 2008.

SOURCE: Plug'n Drive

For further information:

Cara Clairman, President and CEO
Office: 647-717-6941 or

Organization Profile

Plug'n Drive

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890