LONDON, Jan. 23, 2014 /CNW/ - Playtech, the international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry, is very pleased to announce its membership of the Gaming Standard Association ('GSA') as a platinum member.
The new membership will see Playtech take an active role in defining global gaming standards as part of GSA's Online Gaming Committee. GSA facilitates the identification, definition, development, promotion and implementation of standards to enable interoperability, innovation, education and communication in the global gaming industry.
As a market leader, Playtech will proactively contribute and lead the online category for the benefit of all gaming manufacturers, suppliers, operators, players and regulators alike. Playtech brings proven experience in online, mobile and retail gaming across a range of products, including casino, poker, bingo and games. Its technology is used to manage more than 30,000 gaming machines and 50 casinos using a cross-platform functionality that facilitates a multi-product and multi-channel gaming experience.
Additionally, Playtech's Information Management Solution operates as an open platform that integrates with any third party provider content. Playtech is a proven expert in regulated markers and operates in many countries including the UK, Italy, France, Spain, and Finland and is due to enter the Dutch market in the near future with Holland Casino.
With such strong industry experience, coupled with extensive knowledge of regulated markets, Playtech will be able to help the GSA form global online standards that will benefit the gaming industry as a whole.
Shay Segev, Playtech's COO, commented, "Playtech brings proven experience to GSA and we are very excited to join GSA as a platinum member. We strongly believe our extensive industry experience will enable us to contribute significantly to GSA's gaming standards for the benefit of the entire industry. It will also allow us to enhance our open platform functionality and ensure unification across provider's offerings, which will enable endless possibilities in terms of content integration. Such amalgamation will satisfy both operator's and regulator's needs."
GSA President Peter DeRaedt said, "Playtech joining the association will be a driving force supporting our strategic plan and ensuring the association's continued relevance within the industry. As a Platinum member, and with their vast experience and knowledge in the interactive gaming market, Playtech will take a leadership role in our Online Gaming Committee (OGC). The OGC is just beginning its efforts to create online gaming standards, and GSA encourages like-minded businesses to join us so that they, too, can provide direct input into the future of online gaming."
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,000 employees located in twelve countries. Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds.
For further information: Playtech Ltd, +44(0)20-7861-3232, Mor Weizer, Chief Executive Officer, Ron Hoffman, Chief Financial Officer, c/o Pelham Bell Pottinger; Adam Kay, Head of Investor Relations, +44(0)1624-645954; Pelham Bell Pottinger, David Rydell, Olly Scott, Guy Scarborough, +44(0)20-7861-3232