"Judgement Free" Philosophy and Affordable Prices a Winning Formula for Canadians
TORONTO, Jan. 7, 2015 /CNW/ - The newly-opened Planet Fitness location in Toronto at the Galleria Mall (1245 Dupont Street) is receiving an overwhelming response from Canadians looking for a high-quality, non-intimidating gym experience at an unparalleled value. The new 20,000 sq. ft. health club is open 24 hours per day, features brand name cardio and strength equipment, and offers unlimited small group fitness instruction through the pe @ pf® program.
The gym's winning formula includes unbeatable prices, with memberships available for only $10 or $19.99 a month; a non-intimidating Judgement Free Zone®, and no pushy sales people or personal trainers. To further set itself apart, Planet Fitness also offers free pizza and bagels to members once a month as a membership appreciation gesture, while supplies last.
"We're thrilled to have already received such a great response from Canadians," said Chris Rondeau, CEO of Planet Fitness. "We couldn't have imagined a warmer welcome from our friends north of the border."
The Toronto club launch will be followed by a second Canadian location opening in Brampton in Q1 2015. The company also has its franchising process well underway. To date, the brand has received interest from more than 10 franchise groups to purchase nearly 200 clubs across eight provinces coast to coast. For more information or to join online, go to www.PlanetFitness.ca.
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.
Planet Fitness has over 900 locations nationwide and the company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.
Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information, please visit www.PlanetFitness.ca.
SOURCE Planet Fitness
Image with caption: "Chris Rondeau, CEO of Planet Fitness, at the newly-opened location at the Toronto Galleria Mall. This club marks the first international expansion for Planet Fitness, the fastest-growing full size health club franchise in the United States, the inventor of the low-cost high-value fitness model and the Judgement Free Zone®. (CNW Group/Planet Fitness)". Image available at: http://photos.newswire.ca/images/download/20150107_C5233_PHOTO_EN_10017.jpg
For further information: Rohini Mukherji, APEX Public Relations, 416-934-2101, [email protected]