- Planet Fitness gears up to open its 25th location in Winnipeg, Manitoba after entering the Canadian market four years ago
- Affordable and non-intimidating fitness approach strikes a chord with Canadians
TORONTO, June 18, 2018 /CNW/ - Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, today announced the opening of its 25th club in Canada. Planet Fitness has locations in Ontario, Saskatchewan, British Columbia, and more recently, in Manitoba. The 25th location opened on June 14 in Winnipeg, Manitoba, with several more Canadian Planet Fitness locations planned to open this year and beyond.
"Opening our 25th club in Canada is an important and exciting milestone for Planet Fitness" said Chris Rondeau, Planet Fitness' Chief Executive Officer. "Canada marked our first international expansion and it's clear that Canadians were looking for an affordable and judgement free fitness option. The warmth and enthusiasm with which every club has been received tells us this approach has resonated with Canadians," he added.
Planet Fitness opened its first Canadian location in Toronto's Galleria Mall in December 2014. To date, six ownership groups are operating 25 locations in four provinces, with more locations opening from coast to coast this year.
"We are excited to celebrate this exciting milestone with our dedicated franchisees, who are bullish on our mission to provide an affordable, judgement-free fitness environment to all, and of course our incredible members, who have embraced our brand from the very beginning," added Rondeau.
Planet Fitness prides itself on offering extremely affordable memberships, always starting at just $10 a month, and a unique Judgement Free Zone® unlike any other gym, where members experience a hassle-free, non-intimidating environment.
Membership includes a variety of other benefits, including free small group fitness training by a certified trainer through the pe @ pf ® program. In addition, as a member appreciation gesture, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month, while supplies last.
The PF Black Card® membership, which will be offered for a limited time at $19.99 a month in Winnipeg, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 1500+ clubs in the Planet Fitness chain, as well as the use of massage chairs*, HydroMassage beds and loungers*, tanning, Total Body enhancement booths, and 50 percent off select cooler drinks.
Additionally, Planet Fitness spotlights its members with "Planet of Triumphs", an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing our belief that everyone belongs. Please visit PlanetOfTriumphs.com.
For more information or to join online, please visit www.PlanetFitness.ca.
*PF Black Card® amenities may vary by location
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of March 31, 2018, Planet Fitness had approximately 11.8 million members and 1,565 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic and Panama. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.
SOURCE Planet Fitness
For further information: McCall Gosselin or Becky Zirlen, Planet Fitness, [email protected]; Rohini Mukherji, APEX Public Relations, 416-934-2101, [email protected]; Laura Zechel, APEX Public Relations, 416-934-2105, [email protected]