Molson Coors Canada, in partnership with the BC Liquor Stores and TAXIGUY, wants to help consumers plan a safe ride home after Halloween celebrations
VANCOUVER, Oct. 29, 2014 /CNW Telbec/ - For the seventh year, Molson Coors Canada is reminding consumers to make responsible choices on Halloween through a one-day blitz at BC Liquor Stores in the Lower Mainland. The event is also supported by a month-long in-store campaign to drive awareness about responsible drinking, and fight against drunk driving.
On Friday, October 31st, from 4:00 p.m. to 7:00 p.m., teams of Molson Coors employees will be at eight participating BC Liquor Stores handing out $5 TAXIGUY Dollars to customers (while supplies last). A total of $10,000 in taxi dollars will be given away in an effort to help people get home safely. In 2013, the redemption rate was 66%, up 6% from prior years.
"With TAXIGUY and BC Liquor Stores, we're focused on shoppers having a wonderful Halloween and, most importantly, getting home safely," said Lynda Perovich – Sr. Retail Manager, Molson Coors.
"With so many children out trick-or-treating, safe sober rides home are of utmost importance and BC Liquor Stores are proud to help," said Lavaughn Larson, Marketing and Social Responsibility Manager.
The taxi dollars are part of a Molson Coors' partnership with TAXIGUY, offering industry-leading safe transportation tools and programs that have helped over 3 million Canadians get home safely. Together, they launched a free taxi app in 2010 for Android, BlackBerry and iPhone that connect drinkers to a taxi company anywhere in the country with a single touch. The free app is available for download at www.taxiguydialer.com.
This Halloween, the teams will be giving out taxi dollars and getting into the spirit by dressing up as superheroes. Be sure to keep an eye out for your favourite caped crusaders when visiting one of these participating BC Liquor Store locations on October 31st:
Langley Signature Store – 6435 201 Street, Langley
Richmond Ironwood – 3170-11666 Steveston Hwy, Ironwood Mall, Richmond
39th and Cambie – 5555 Cambie St., Vancouver
Westwood Centre – 2748 Lougheed Hwy, Port Coquitlam
Fleetwood – 8904 – 152nd St., Evergreen Mall, Surrey
Alberni and Bute – 768 Bute Street, Vancouver
Richmond Brighouse – 100 - 8100 Ackroyd Rd, Richmond
Broadway and Maple – 2088 West Broadway, Vancouver
To learn more about Molson Coors' corporate responsibility efforts, visit www.molsoncoors.com/en/Responsibility.aspx.
About Molson Coors Canada
Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Staropramen and Blue Moon across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; across Europe through Molson Coors Europe; and outside these core markets through Molson Coors International. For the past two years, the company has been listed on the Dow Jones Sustainability World Index and named global Beverage Sector Leader. Molson Coors is constantly looking for ways to improve its Beer Print. For more information on Molson Coors Brewing Company visit the company's website, www.molsoncoors.com.
1-888-TAXIGUY is a nationwide network of 425 taxicab companies linked together through one, easy to remember, toll-free phone number. With 17,500 taxicabs operating under a single phone number, it is available in over 700 cities across Canada. TAXIGUY has become one of the most unique and powerful impaired driving solutions in the world. The programs and associated services offered by TAXIGUY, Inc. are solutions aimed at complementing and revolutionizing the social responsibility initiatives by corporations, government groups, public health units, not-for-profit groups and charitable organizations around the prevention of impaired driving.
About The Liquor Distribution Branch
The Liquor Distribution Branch (LDB) operates a province-wide, retail/wholesale beverage alcohol business, within a mixed public-private model. The LDB operates the 195-store BC Liquor Stores retail chain with locations throughout British Columbia, making it one of the largest retailers in the province. In fiscal 2012/13, BC Liquor Stores recorded more than 36.8 million retail customer visits. The LDB also operates a distribution centre in Vancouver and one in Kamloops and two Wholesale Customer Centres. In fiscal 2012/13, the LDB processed more than 408,000 wholesale customer transactions.
SOURCE: Molson Coors Canada
For further information: Jennifer Kerr, Corporate Affairs Manager, Molson Coors Canada, 416-679-7004